Senior Director of Marketing

5 days ago


Jonesboro, Georgia, United States T. Madden & Associates P.C Full time
About the Senior Director - Marketing Role

The Senior Director - Marketing is a key leadership position responsible for driving the development and execution of the firm's marketing and advertising initiatives, as well as sales strategy and management.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy to drive business growth and revenue increase.
  • Lead the planning, development, and execution of marketing campaigns across various channels, including digital marketing, content marketing, traditional media, and community outreach programs.
  • Manage and optimize the marketing budget to ensure efficient allocation of resources.
  • Oversee the implementation and optimization of a lead generation system to capture qualified leads through various channels.
  • Develop and manage nurturing campaigns to convert leads into paying clients.
  • Work closely with the sales team to ensure a smooth transition from lead generation to client acquisition.
  • Lead public relations and communications efforts to enhance the firm's reputation and visibility in the community.
  • Manage all aspects of the firm's online presence, including website development and social media management.
  • Maintain a critical bridge between marketing and business development to drive sales growth and revenue increase.
  • Lead and manage the client intake team to ensure effective communication and collaboration between marketing and client intake teams.
  • Stay up-to-date on legal marketing trends and continuously research and implement new marketing technologies and strategies to stay ahead of the curve in the competitive legal landscape.
Qualifications
  • A proven track record of implementing marketing strategies and obtaining results.
  • Bachelor's degree in marketing or business.
  • Advanced degree in marketing or business (MBA is a plus).
  • Minimum 3-5 years in a leadership role.
  • Minimum 10+ years of experience as a marketing and/or business development executive in a law firm or a related field, with a proven track record of success, measured by the growth in that law firm and your contribution to that growth.
  • Thorough knowledge of marketing principles, brand, and service management.
  • Strong understanding of digital marketing principles (SEO, PPC, social media) and content marketing strategies.
  • Experience with lead generation and sales funnels.
  • Outstanding communication, writing, and public relations skills.
  • Experience with data analytics and marketing automation platforms.
  • Solution-based mindset/problem-solver.
  • Deep understanding of changing market dynamics.
  • Exceptional leadership and team management skills.
  • Ability to work independently and manage multiple priorities.
  • Results-oriented with a data-driven approach.
  • Passionate client advocacy.
  • Entrepreneurial spirit.


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