Senior Director of Marketing

2 weeks ago


Jonesboro, Arkansas, United States T. Madden & Associates P.C Full time
About the Senior Director - Marketing Role

The Senior Director - Marketing is a key leadership position responsible for driving the development and execution of the firm's marketing and advertising initiatives, as well as sales strategy and management.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy that aligns with the firm's business objectives.
  • Lead the planning, development, and execution of marketing campaigns across various channels, including digital marketing, content marketing, traditional media, and community outreach programs.
  • Manage and optimize the firm's online presence, including website development and social media management.
  • Develop and manage a public relations strategy to enhance the firm's reputation and visibility in the community.
  • Lead and manage the client intake team, ensuring effective communication and collaboration between marketing and client intake teams.
  • Stay up-to-date on legal marketing trends and continuously research and implement new marketing technologies and strategies to stay ahead of the curve.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives.
Requirements
  • A proven track record of implementing successful marketing strategies and achieving measurable results.
  • Minimum 10+ years of experience as a marketing and/or business development executive in a law firm or a related field, with a proven track record of success.
  • Thorough knowledge of marketing principles, brand, and service management.
  • Strong understanding of digital marketing principles (SEO, PPC, social media) and content marketing strategies.
  • Experience with lead generation and sales funnels.
  • Outstanding communication, writing, and public relations skills.
  • Experience with data analytics and marketing automation platforms.
  • Exceptional leadership and team management skills.
  • Ability to work independently and manage multiple priorities.
  • Results-oriented with a data-driven approach.


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