Microbiology Marketing Manager

4 weeks ago


Rockville, Maryland, United States United States Pharmacopeia Full time
Job Overview

The Microbiology Marketing Manager is a key role at United States Pharmacopeia, responsible for elevating awareness of innovative microbiology products that drive efficiency, control, and standardization across global microbiology testing.

Key Responsibilities
  • Collaborate with science and product management colleagues to create, develop, and refine microbiology-related marketing campaigns and associated collateral.
  • Lead tactical plan development and deployment, digital and social media messaging, conference strategy, selection of 3rd party media partners, and new and novel outreach opportunities.
  • Develop metrics/KPIs to gauge success of new programs, including revenue, campaign metrics (CTR's, impressions, etc.), and actively report on them to inform future campaign tactics.
  • Understand lead nurturing software and processes.
  • Manage and coordinate marketing-related projects.
  • Manage the creation and implementation of campaigns and collateral that highlight positioning and differentiation, and drive brand awareness.
  • Assist with business development and lead generation and nurturing from a marketing perspective.
  • Manage by influence and collaboration in a matrix environment.
  • Ability to train sales, customer, and distributor staff on campaigns and tactics to drive revenue and adoption.
  • Ability to attend conferences and meet with customers to understand pain points, best media channels to build product awareness with those customers, and contribute to thought leadership planning.
Requirements
  • Bachelor's degree in marketing, business, life sciences, or a related field is required.
  • Minimum of 5-7 years of related work experience with a minimum of 2 years in product marketing or digital marketing.
  • Marketing experience in the Pharmaceutical, Biotechnology, Life Science Tools, or Healthcare industry.
  • Excellent written and verbal communication skills with the ability to communicate at all levels in the organization.
  • A track record of success in marketing commensurate with experience level.
Preferred Qualifications
  • Ability to patiently listen and gather customer/stakeholder insights and respond with creative solutions.
  • Ability to balance a process-driven approach while generating innovative ideas.
  • Strong ability to develop relationships with key players within the cross-functional environment.
  • A strong team player and a leader by influence.
  • Passion and drive of an early stage start-up.
  • Ability to handle multiple priorities in a fast-paced environment.
  • Action and results-driven with examples of successful outcomes.
  • Ability and desire to work well with a diverse group of employees and customers in a cooperative and friendly manner.
  • Highly organized and able to manage multiple priorities in an environment of change.
  • Strong analytical skills and strategic thinking.
  • Ability to interpret data and draw conclusions.


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