Product Marketing Manager
4 weeks ago
At CoreLogic, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. Our company is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. We are looking for a talented Product Marketing professional to join our team and help drive the growth of our Marketing & Retention products and solutions for the mortgage industry.
Key Responsibilities:
- Develop a deep understanding of our Marketing & Retention products and solutions for the mortgage industry and help shape the GTM strategy to drive revenue.
- Drive sales enablement across solutions; translate technical details into benefits for the user persona.
- Support lead generation by defining and executing a successful product marketing strategy and collaborating with marketing to help execute.
- Follow and analyze mortgage market trends to position products and messaging accordingly.
- Support the development of product marketing strategies (content, buyer journey, sales alignment, advertising messaging, and product launches).
- Generate marketing materials utilizing the messaging provided by product leadership across marketing channels (landing pages, ad campaigns).
- Work with cross-functional teams (design, customer relations, product, sales) to implement strategies.
- Test and refine marketing messaging and strategies based on sales and metrics.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
- Engage with customers to gather testimonials, and develop case studies to provide voice of customer successes to the market to help drive demand.
- Large revenue company with a durable cash flow and profitability
- Company certified as a global A Great Place to Work.
- Remote working model or Hybrid Model if preferred
- Competitive compensation and benefits
- Career path for continued professional growth.
- Working with leaders that care about your professional growth
- Access to our world class self-development portal, centered around you as the employee.
- 6-+ years of product marketing experience
- B2B in product marketing
- Excellent oral, written, communication and organizational skills,
- Digital marketing and social media experience
- A strong desire to learn, be inquisitive and be a skilled and confident content creator for various channels
- Knowledge and experience in the financial tech and or mortgage industry preferred
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