Paid Social Media Marketing Lead

1 day ago


New York, New York, United States Goldbely Full time
About the Role

Goldbelly is seeking a seasoned Paid Social Media Manager to spearhead our paid marketing efforts across Meta, TikTok, and other platforms. This role requires a strategic thinker who can collaborate with cross-functional teams to drive growth and optimize campaign performance.

Key Responsibilities
  • Develop and execute comprehensive paid social media strategies to drive customer acquisition and retention
  • Manage and optimize large budgets for paid social advertising campaigns on Meta and TikTok
  • Collaborate with internal teams, stakeholders, and leadership to ensure campaign alignment with business goals
  • Work closely with the creative team and external partners to develop and test winning ad creatives
  • Monitor and analyze campaign performance, providing regular updates and insights to the team and stakeholders
  • Leverage data and attribution models to inform paid social budget decisions and campaign goals
  • Stay up-to-date on industry trends, competitor activity, and emerging technologies to drive strategic improvements to paid social activity
Requirements
  • 3-5 years of experience managing paid social marketing channels, with a focus on Meta and TikTok
  • Direct experience managing large budgets, with a strong understanding of media buying, optimization, and strategic planning
  • Deep familiarity with e-commerce KPIs and funnel metrics, with the ability to analyze and interpret data
  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
What We Offer
  • Competitive salary range: $120,000-140,000
  • Comprehensive benefits package, including medical, dental, and vision coverage
  • Company HSA and Dependent Care FSA
  • Monthly Goldbelly credits and 25% off all Goldbelly orders
  • Flat org structure with opportunities for lateral and upward mobility and development


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