Communications and Public Relations Coordinator

2 weeks ago

New York, New York, United States Impact Collective Full time
Job Overview

About Impact Collective:

Impact Collective is a prominent organization in the field of public advertising and communications, dedicated to fostering personal connections with our clientele. We strive to engage and support individuals who may otherwise be overlooked, providing round-the-clock, team-oriented technical assistance across the United States. Our innovative face-to-face approach enables our affiliates to achieve superior outcomes while significantly reducing costs through a blend of behavioral, direct, and distinctive marketing strategies.

Since our inception, we have expanded our partnerships with various sectors, including telecommunications, food services, non-profit organizations, and humanitarian efforts. Based in New York, we are actively serving major cities across the U.S., the United Kingdom, and Australia, with aspirations for national and global expansion to meet the rising demand for effective marketing campaigns.

Position Summary:

We are in search of a dynamic Communications & PR professional to support our rapidly growing organization. The ideal candidate will possess the expertise to implement policies and practices tailored to the unique needs of a fast-paced business environment. A solid background in marketing and public relations is essential for effectively representing our clients to the public. The successful applicant will be a proactive leader, ready to contribute innovative ideas and demonstrate their capabilities from day one.

Key Responsibilities:

  • Identify specific target audiences, including various media types (print versus face-to-face) and industry segments.
  • Design and execute comprehensive advertising campaigns utilizing diverse PR and communication channels.
  • Forge strategic partnerships and collaborations with key industry stakeholders, businesses, and suppliers.
  • Develop strategies to enhance the organization's credibility and drive qualified traffic.
  • Create content for press releases, bylined articles, and promotional presentations.
  • Review and approve all publicity materials.
  • Formulate a public relations strategy aimed at securing high-profile placements and event-driven campaigns.
  • Monitor and manage marketing budgets bi-annually, ensuring appropriate allocation of resources.
  • Implement marketing strategies from inception to completion, assessing campaign performance and gathering feedback to align with objectives.
  • Maintain awareness of market dynamics affecting clients and provide relevant recommendations for their outreach strategies.
  • Evaluate and refine networking approaches.
  • Coordinate all public relations initiatives and methodologies.
  • Address media inquiries and prepare briefing materials.
  • Establish systems and practices to ensure a well-positioned organization.

Qualifications:

  • Experience in the marketing, advertising, and public relations sectors is preferred.
  • A Bachelor's or Master's degree in Communications, Public Relations, Business, or a related field is highly desirable.
  • Proven ability to identify target markets and effectively plan and execute marketing strategies that connect, inspire, and empower.
  • Strong understanding of online analytics tools.
  • Excellent communication skills.
  • Comfortable working with statistical data and proficient in spreadsheet manipulation.
  • Experience in building and managing a marketing/PR team.
  • This role requires daily commuting to the office.

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