Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at MustardSeed PMO. As a key member of our marketing team, you will be responsible for developing and executing our social media and marketing initiatives to drive marketing-qualified leads and generate meaningful sales opportunities.
Key Responsibilities- Design and execute strategies to generate marketing-qualified leads through social media, paid media, and email marketing campaigns.
- Develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot to establish key principles.
- Create and manage email marketing campaigns, including automated workflows, lead nurturing sequences, and newsletters to engage prospects and move them through the funnel.
- Develop and implement a comprehensive social media strategy to align with MustardSeed's business goals, including creating, curating, and managing content for all relevant social media platforms.
- Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance.
- Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication.
- Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights.
- Work closely with our website developers to manage SEO and website updates to optimize our online presence.
- Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools to effectively target and convert key prospects.
- Create compelling marketing content that aligns with MustardSeed's objectives and brand voice.
- Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies.
- Stay up to date with the latest social media trends, tools, and best practices.
We offer a collaborative and supportive work environment that values creativity and initiative. Our team is passionate about innovation, impact, and supporting our clients through every stage of their project journey. We are committed to nurturing talent and offer significant growth opportunities within the company.
Compensation and BenefitsWe offer a competitive salary, comprehensive benefits, including a company-sponsored Individual Coverage Healthcare Reimbursement Arrangement (ICHRA), 401(K), Healthcare Savings Account (HSA), Paid Time Off (PTO), Parental Leave, and paid company holidays. We also offer robust support for our team members' professional development, employee incentives, and hands-on experience in a wide variety of projects and environments.
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