Digital Content Strategist

3 days ago


Dallas, Texas, United States BARBRI Full time

**About the Role**

We are seeking a highly skilled Digital Content Strategist to lead our social media marketing efforts. As a key member of our team, you will develop and execute comprehensive social media strategies that drive brand awareness, engagement, and lead generation.

The ideal candidate will have a strong understanding of social media platforms, including LinkedIn, YouTube, and Meta, and be able to create compelling content that resonates with our target audience.

You will work closely with our cross-functional teams to align social media efforts with overall marketing initiatives and company goals. If you are passionate about storytelling, data-driven decision making, and driving business results through social media, we want to hear from you

About the Job Description:

  • Social Media Strategy Development: Create and implement comprehensive social media strategies aligned with overall marketing goals.
  • Content Creation & Curation: Develop engaging content tailored for each platform, ensuring it reflects the brand's voice and values.
  • Community Management: Actively engage with followers, respond to comments and messages in a timely manner, and foster positive interactions to grow the community.
  • Performance Tracking: Monitor, analyze, and report on key metrics to assess campaign effectiveness and identify opportunities for improvement.
  • Trend Identification: Stay current with the latest social media and topical trends, and best practices, and identify ways to incorporate these trends into our legal education strategy.

About the Requirements:

  • Education: Bachelor's degree in marketing, communications, journalism, or a related field.
  • Experience: A minimum of 6 years proven experience as a Social Media Manager with 2+ years in an enterprise environment.
  • Platforms: Proficiency in managing platforms including Instagram, Twitter, Facebook, LinkedIn, TikTok, and emerging channels.
  • Creative Tools + Software: Adobe Creative Suite, Canva.
  • Salary Range: $90,000 - $110,000 per year, depending on experience.


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