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Brand Marketing Specialist

2 months ago

Nashville, Tennessee, United States Modea Full time
Job Title: Brand Marketing Specialist II

We are seeking a highly skilled Brand Marketing Specialist II to join our team at Modea. As a key member of our Growth team, you will be responsible for elevating our brand presence through strategic marketing initiatives, creating compelling promotional materials, and fostering client relationships.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products.
  • Own and execute Modea's participation in two annual conferences, including coordinating with vendors and conference organizers, writing speaking proposals, designing and facilitating booth giveaways, and planning elevated private events.
  • Conduct proprietary research to inform thought leadership and promotional content, and produce in-depth, promotional white papers based on this research to generate new leads and engagement.
  • Create various marketing and sales enablement collateral, including case studies, whitepapers, and promotional materials.
  • Collaborate with the Digital Marketing Specialist on strategies to promote and disseminate content to the right audiences and measure content effectiveness.
  • Plan and execute webinars through conference sponsorship and other industry channels, and plan and execute client roundtables on relevant industry topics.
  • Design and curate gifts for clients and prospective clients, and stay current with industry trends and best practices in brand marketing, event planning, and sales enablement.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in brand, content, or event marketing, with a proven track record in developing and executing successful marketing initiatives.
  • Strong writing skills with the ability to create compelling content for various formats, and experience in event planning and management.
  • Proficiency in project management and ability to handle multiple initiatives simultaneously, with excellent interpersonal and communication skills.
Work Environment:

Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. We offer modern offices located in Nashville, TN and Blacksburg, VA, and provide employees with tools to do their job at home as well as in the office.

Physical Demands:

Must be able to remain in a stationary position during the duration of the workday, and have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer, and be capable of occasionally transporting items of 10 lbs or less to and from the office.

Modea is committed to a diverse and inclusive workplace, and is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.