Public Relations Director
5 days ago
We are seeking a seasoned professional to lead our public relations and communications efforts as a Public Relations Director at D.C. Global Talent Inc.
Key Responsibilities:
- Develop and implement an annual PR strategy in alignment with our marketing plan, including media relations, paid digital marketing, restaurant and bar marketing, and segment strategies.
- Create innovative publicity programs to increase awareness and positive perception of our hotel, its restaurants, bars, spa, and personnel.
- Maximize media coverage through targeted editorial pitch plans, maintaining professional relationships with key media contacts.
- Take a lead role in crisis communications, providing strategic counsel to senior management.
- Manage website content, updates, and optimization to generate revenue and align with our brand positioning.
- Oversee social media and digital efforts, ensuring consistent brand messaging and engagement.
- Ensure compliance with the brand standards for marketing communications.
- Proofread all marketing materials to ensure high-quality content and presentation.
- Perform other tasks as assigned by the Director of Marketing.
Preferred Qualifications and Skills:
- 5-7 years of experience in public relations or a related field.
- University degree in journalism, communications, or equivalent experience.
- Strong interpersonal skills and proven relationships with media, community, and business contacts.
- Excellent communication skills (verbal and written), creative mindset, and ability to prioritize tasks.
- Proficiency in social media networks and related monitoring tools.
- Ability to create newsworthy events, develop story ideas, and follow through on pitch leads.
- Must be a US Citizen
- Restaurant/Bar Marketing PR experience
- Paid Media (campaigns, search, social media, etc) experience
- Social Media Strategy
- Hotel or Food & Beverage experience is required
- Crisis media training is a plus
- Leadership experience as a Director or Senior Manager of PR with direct reports
As a strategic communications advisor to management, you will play a key role in reputation management, issue management, crisis communications, community relations, CSR initiatives, internal communications, and other activities specific to our hotel and VIP guests.
Compensation: $115,000 USD + 10% annual incentive bonus plan
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