Associate Director, Social Media

2 months ago

Antioch, United States Levelwing Media LLC Full time
Job DescriptionJob Description

LVLWNG IS a company passionate about doing work that creates emotional and remarkable responses. Our team members are in constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands, powered by innovative and creative advertisers. This is where you come in

Position Summary: The primary role of the Associate Director, Social Media, is to develop brands through social media. They identify target consumers, set clear goals, build effective content strategies, increase traffic and boost engagement. This leader is responsible for guiding the social media team to create and maintain unique social media strategies. This person will manage a team of Social Media Managers, who are focused on building our clients’ social media presence through community management, content planning and development, and influencer marketing.

Minimum Skills & Requirements:

  • What You Bring:
    • Bachelor's Degree from a four-year college or university as well as six to eight (6-8) years of media experience (with an Agency or Brand are acceptable).
    • Two to three (2-3) years of people management experience required.
    • Experience in creating social strategies, managing campaigns across multiple social platforms, and reporting on performance.
    • Experience in social planning, listening, and reporting tools (ex: Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck, etc.).
    • Prior “hands-on-keyboard” experience in-platform and in social management, social listening, & research tools.
    • The ability to understand performance data and apply that to strategy across various social platforms.
    • Understanding of all forms of social media, current and emerging.
    • Excellent written, verbal, and visual communication skills.
    • Advanced knowledge of the Microsoft suite of tools.
  • Who You Are:
    • You exude a confidence that allows you to work with clients at senior VP, C-suite and executive leadership levels.
    • You easily “connect the dots”, for both clients and internal teams, in a way that allows all stakeholders to understand your thinking.
    • You can pivot quickly, constantly shift gears, solve problems, synthesize ideas, and listen to changing needs.
    • You are self-motivated, resourceful, and have an entrepreneurial spirit, bringing new ideas to your teams and client partners.
    • You are exceptional at building and maintaining healthy and positive working relationships with clients and colleagues.
    • You are independent and a collaborator, able to work well on your own but also with others.
    • You love innovating and solving problems.
    • You are a storyteller, able to craft and weave a compelling story for your audience.
    • You have critical thinking and analytical skills, able to establish, follow and restructure processes for you and others.
    • You handle conflicts in a professional manner that elicits trust and accountability, will also further cementing your relationships.
    • You thrive in the details and have strong follow-through.

Primary Duties & Responsibilities:

  • Developing and confidently presenting social strategies and campaigns to clients.
  • Developing measurement plans to prove out the effectiveness against client goals, as a part of social strategy.
  • Staying current with all social platform trends and evolutions (including but not limited to design, use of AI and VR/AR, innovation, etc.), delivering agency POVs internally and to clients.
  • Establishing an organizational influencer marketing practice, which includes the development of influencer strategy, process for identifying, evaluating, and recommending influencers, management of content/campaigns, standardization of influencer contract templates, and establishment of 3rd party relationships to outsource influencer initiatives as needed.
  • Bringing new and innovative ideas to clients and agency partners, stretching the vision to what could be vs. what exists today.
  • Collaborating with the team/client on content development needs, partnering with the creative team on production related initiatives.
  • Working with Social Media Managers to ensure content calendars, social campaigns, community management, and influencer initiatives are developed, activated, and reported.
  • Providing strategic leadership and guidance to a team of innovative and talented Social Media Managers, who manage campaigns in platform, and overseeing their performance.
  • Monitoring campaign KPIs and working with Social Media Managers to tell stories with the data.
  • Providing insightful reporting, campaign recaps and case studies to client and agency partners.
  • Promoting an enhanced culture of innovation and testing across the team and our client roster.
  • Assisting in the hiring and on-boarding process for future social media team members.
  • Serving as a positive resource and role model for all team members.
  • Performing other related duties as assigned.

Locations: Levelwing is committed to providing our team members with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee.

Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing team members work eastern or central time zone. We encourage all qualified applicants to apply to any of our open positions.

Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.

Levelwing Media is an Equal Opportunity Employer.

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