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Marketing Director

2 months ago

Paramus, New Jersey, United States Blinds To Go Full time
Marketing Manager-Paramus

We are seeking a highly skilled Marketing Manager to join our team at Blinds To Go. As a key member of our marketing team, you will be responsible for developing and executing regional marketing strategies to drive retail foot traffic and direct-to-consumer leads.

Key Responsibilities:

  • Plan and execute regional marketing strategies across multiple channels, including digital, print, email, event, and social media.
  • Analyze advertising data, marketing research, and competitor analysis to optimize marketing strategies for each region.
  • Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
  • Develop and manage baseline reports to monitor performance of marketing initiatives and campaigns.
  • Analyze key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
  • Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
  • Contribute to test ideas, execute test strategies, analyze test data, and document test results.

Requirements:

  • Exceptional proficiency with Microsoft Excel.
  • Excellent quantitative and analytical skills, including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
  • Understanding of paid search, email, social, and other forms of online advertising.
  • Experience with website analysis using a variety of analytics tools, including Google Analytics.
  • High intellectual curiosity and ability to think creatively and identify and resolve problems.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent organizational and time management skills.
  • Highly motivated individual with 1-5 years of experience.

About Us:

Blinds To Go is a leading provider of custom window treatments. We are committed to delivering exceptional customer service and providing innovative solutions to our customers.