Marketing Manager

1 month ago


Paramus, New Jersey, United States Unibail-Rodamco-Westfield SE Full time
Marketing Manager Job Description

As a Marketing Manager at Unibail-Rodamco-Westfield, you will play a key role in supporting the management of the marketing program for Westfield Garden State Plaza. Your primary objective will be to execute short- and long-term plans that drive sales, traffic, and NOI growth. You will work closely with the Marketing Director, Senior General Manager, and other teams to develop and implement comprehensive marketing plans aligned with business goals.

Key Responsibilities:
  • Collaborate with the Marketing Director to develop and implement comprehensive marketing plans aligned with business goals.
  • Conceptualize and execute innovative marketing programs and initiatives that challenge the industry standard.
  • Manage relationships and processes with key internal departments for day-to-day operations.
  • Develop relationships with retailers to support openings, drive sales, promote deals, support events, and showcase offerings.
  • Partner with Westfield Rise on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
  • Work in partnership with social media team to build out monthly content calendar and coordinate content production.
  • Create presentations, recaps, and documentation with a business and marketing-driven focus.
  • Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.

Requirements:
  • B.A. or B.S. degree preferred or equivalent experience.
  • 3 to 5 years of Marketing experience in either a retail, shopping center, sports, or entertainment environment.
  • Strong business acumen, strategic orientation, and general operation experience.
  • Detail-oriented with effective time management skills, ensuring deadlines are met.
  • Strength in leadership, strategy, marketing, and financial management.
  • Deep understanding of digital and social media platforms and curating content.
  • Knowledge of commercial real estate and/or retail development, leasing, and operations is preferred.
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.

What We Offer:
  • Exempt position with a competitive salary range of $80,000 - $105,000 + discretionary annual bonus.
  • Opportunity to work with a dynamic and entrepreneurial team that values innovation and creativity.
  • Chance to make a meaningful impact in the retail and entertainment industry.


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