Digital Marketing Strategist
3 days ago
Job Overview
This position is responsible for coordinating and distributing digital communications across the enterprise, delivering digital communications for the Marketing and Experience team. The role will also help manage the applications that deliver our digital marketing communications for these constituent audiences.
Responsibilities:
- Email Marketing Distribution: Manage existing email programs including Journey Builder SMS Text (Mobile Connect), create email messages in Marketing Cloud by incorporating content into template, and distribute email messages.
- SMS Text Distribution: Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect application, serve as subject matter expert for SMS Text campaign strategy and development, and create and send bulk SMS Texts in support of consumer acquisition and retention efforts.
- Content Proofreading, Writing and Editing: Proofread digital marketing communications content prior to publishing to ensure proper spelling and grammar, edit proposed copy as part of the team, find typos, misspellings or identify long, confusing copy.
Requirements:
- 2-3 years experience in digital marketing communications.
- Knowledgeable with broadcast email and SMS text distribution.
- Knowledge of and experience working with email and SMS Texting platforms is a must.
- Experience with Marketing Cloud is a plus, as well as health care industry expertise.
- Writing and proven editorial skills are also a plus.
Salary: $49,000 - $69,000 per year based on experience and qualifications.
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