Senior Business Analyst

1 week ago

Minnetonka, United States UnitedHealth Group Full time

At UnitedHealthcare, we‘re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

This role will sit within M&R Marketing Operations and will focus primarily on the Intake and translation of Marketing Business Requirements to technical BRD that will be utilized by Adobe Journey Optimizer (AJO) developers and builders for audience creation, journey orchestration, HTML and content personalization needed for successful journey execution and deployment across all applicable channels (Direct Mail, Email, SMS, Real-time offers, etc.)

You‘ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Leads a team of Journey Campaign Managers providing coaching and direction as needed to support the delivery of Customer Journeys
  • Captures new or modified data and capability requirements as needed by Marketing Operations in the Journey development process
  • Works with the MarTech Product organization to prioritize backlogs and roadmaps for new capability features and the IT organization for new/modified data needs respectively
  • Facilitates agile ceremonies (e.g., sprint planning, stand-ups, retrospectives).
  • Removes obstacles that impede the team‘s progress and ensures the team follows agile practices and principles
  • Share functional and technical best practices on campaigns, content, reports & data as needed
  • Prepares technical BRD and ensures completeness and assess feasibility requirements
  • Assign and communicate campaign complexity and standard turnaround times
  • Validate Technical BRD design with Marketing Strategist prior to Campaign Build
  • Review requests and determine which all teams need to be involved for successful delivery of customer Journeys (Operations, Marketing, Creative IT, Martech Product, Data Analytics)
  • Transition Workfront request and all associated documentation (BRDs and assets) to the campaign development team for implementation
  • Provide technical guidance to the campaign developers
  • Manage the delivery and execution of all campaigns and other requests handled by the campaign team
  • Work to resolve issues with MarTech Product and engineering team if any issues and/or risks that may arise
  • Ensure campaigns/journeys are delivered as designed and meet quality standards
  • Supports approximately 300+ journey deployments for M&R (MA/DSNP) Acquisition, Member and Group Retiree

You‘ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 4+ years Business Analysis Experience inclusive of creating technical BRDs and understanding of data elements needed for Journey/Campaign Execution
  • Intermediate to Advance Experience using Process Flow software (Visio, MIRO, etc.) to capture Journey Concepting and designs
  • Intermediate Experience using Adobe Workfront
  • Familiarity and experience working with Adobe Experience Platform Martech Tools used for Journey Building, Marketing segmentation and audience creation (Adobe Campaign, Adobe Experience Platform - AJO, CJA)
  • Experience working in Agile methodology and practices
  • Experience working in Direct and Digital Marketing environments

Preferred Qualifications:

  • Relevant work experience in strategy, management consulting, product or general management
  • Solid history of quickly gaining credibility, partnering with business leaders and exhibiting executive presence
  • Ability to champion continuous change, consult with versatility, exhibit personal leadership and model a customer orientation
  • Ability to effectively drive results in a dynamic, matrixed environment with a high degree of organizational change, growth and ambiguity
  • Superior conceptual, analytical and financial modeling skills

*All employees working remotely will be required to adhere to UnitedHealth Group‘s Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, or Washington, D.C. Residents Only: The salary range for this role is $104,700 to $190,400 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you‘ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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