Marketing Specialist

2 days ago

MINNETONKA, United States UnitedHealthcare Full time

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.


 


The Display and Paid Social Marketing Specialist will be responsible for the planning and execution of display and paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.


 


You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 


 


Primary Responsibilities:



  • Assist digital team members with the development of display and paid social campaign strategy
  • Assist with daily campaign optimization, testing, tracking and performance measurement
  • Work with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
  • Manage creative development and approval process
  • Develop reporting and key insights on campaign performance
  • Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup 

 


Skills and Experience:



  • Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
  • Constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
  • Passionate about results, achieving goals and communicating successes
  • Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
  • Highly analytical with advanced problem-solving skills and excellent attention to detail
  • Experience in managing complex media projects across multiple stakeholder groups
  • Understanding of digital direct-response marketing tactics and best practices

 


You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:



  • 4+ years hands-on programmatic and/or paid social experience within either client, agency, agency trading desk or programmatic technology organizations
  • 2+ years of managing B2B accounts with understanding of B2B audience activations
  • Advanced tracking and analytics knowledge
  • Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
  • Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
  • Experience with data visualization and reporting tools
  • Experience with CRM audience activation platforms

 


Preferred Qualifications:



  • Financial services, insurance and/or technology experience
  • Experience with Adobe Analytics
  • Experience in DOMO and/or Tableau
  • Experience in LiveRamp
  • Experience with LinkedIn Ad campaigns

 


*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy


 


California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, or Washington, D.C. Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.


 


Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.


 


At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. 


 


 


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     


 


UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. 

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