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Digital Strategy Lead Analyst, VP
2 months ago
At Hispanic Technology Executive Council, we have a long history of driving innovation and excellence in the digital landscape. Our company has been a pioneer in shaping the modern financial infrastructure, giving us a unique expertise in tackling complex challenges and connecting across capabilities to enable lasting progress for our clients. We attract and nurture local talent from all over the world, ensuring our people are both deeply attuned to regional needs but also bring a global mindset to help clients, communities and nations move forward. Our culture is fueled by men and women with the passion to push beyond borders and boundaries, and the wisdom and courage to do whats right.
Job SummaryWe are seeking a Digital Strategy Lead with an analytic, consultative, and procedural mindset to execute the transformation efforts spearheaded by our Digital Audience Intelligence Team. This person will operationalize new AdTech capabilities, i.e., new identity-based measurement solutions (MMM, MTA, journey mapping, etc.) via clean rooms and collaborate with stakeholders across various teams to not only maximize performance, but also ensure wide adoption and usage of these tools with each team. These solutions will leverage 1st, 2nd, and 3rd party data sets to enhance, augment, suppress, and measure audience activities across all paid channels, and will further support our ongoing test and learn strategies.
Key Responsibilities- Provide strategic thought leadership to support the Digital Audience Intelligence Teams mission of delivering efficient acquisitions and account growth.
- Optimize mission-critical transformation efforts, namely Identity-based attribution and clean room utilization.
- Leverage insights reports to implement and creatively uncover test and learn opportunities to find new audiences for acquisition.
- Support operationalization of workflows within net-new mission-critical platforms, including clean rooms, DSPs, measurement solutions, etc.
- Manage and/or monitor various AdTech ETL-related activities, including site tagging, ingestion of media performance and delivery data for identity-based measurement, fostering 1st, 2nd, and/or 3rd party data connections via clean rooms, etc.
- Foster relationships among internal and external teams to better understand business needs and provide strategic thought partnership to cross functional groups.
- Facilitate tagging QA process for accuracy and completeness within ad servers, clean rooms, and 3rd party data partners to ensure accurate measurement.
- Ensure ad server, LiveRamp, DSPs, data partners, clean rooms, measurement solutions, and all other AdTech partners (flash talking, IAS, etc.) cohesively work together.
- Apply expert-level experience working in audience management platforms.
- Manage audience segmentation and syndication across paid media channels.
- Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
- Create and maintain project status updates with internal and external stakeholders; ensure project completeness and pacing. Communicate updates cross-team weekly.
- Adhere to strict compliance and regulatory controls; maintain accurate and complete documentation and maker/checker.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
- Be a key digital consultant and advisor to the North American Marketing community.
- Youre passionate about how, when, and why a consumer engages within a digital medium and how this engagement is related to exposure/interaction in other forms of media.
- You wear many hats, but you wear a customer hat first, marketer hat second.
- You must have a working knowledge of clean rooms (i.e. Safe Haven, Habu, Ads Data Hub, Amazon Marketing Cloud, etc.).
- You have a positive approach to challenges and view them as opportunities, not obstacles.
- You are smart, energetic, organized and experienced ad operations professional, possessing excellent problem-solving skills.
- You constantly want to look under the hood and dont mind getting your hands dirty.
- You enjoy building a business plan and championing the adoption.
- You are detail oriented and have the ability to multitask in a fast paced and challenging work environment.
- You enjoy being strategic, a good problem-solver and enjoy getting hands-on to execute campaigns.
- You can utilize quantitative and qualitative thinking to manage campaign success.
- You are comfortable working in a team environment supporting multiple stakeholders.
- You have a passion for online advertising.
- You enjoy data and insights and have a passion for continuously testing and learning.
- You have a clinical attention to detail.
- 6-10 years of experience in an advertising operations role either at an agency or advertiser/client
- 3-5 years of experience in a senior lead role managing audiences and media measurement. Clean room and MMM/MTA experience preferred.
- Expertly manage internal and third-party stakeholder relationships
- Strong demonstration of development and communication of senior management level presentations
- Desire to work in a fast-paced, task-focused, team environment involving technical and non-technical individuals is essential.
- Strong initiative and self-starting approach, and ability to operate effectively in an organizational climate of frequent change.
- Excellent written and oral communication skills
- Knowledge and hands-on experience with Digital AdTech stack (DSP, Adservers, Data providers, CDPs, Measurement Solutions, etc.)
- Highly capable in driving change and innovation to deliver growth.
- Bachelors/University degree, Masters degree preferred