Senior Product Marketing Manager, AWS Developer Tools

2 days ago

Washington, Washington, D.C., United States Amazon Web Services, Inc. Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Amazon Web Services, Inc. This is a unique opportunity to define and drive the marketing and go-to-market strategy for our cutting-edge developer services, including AWS Amplify and generative AI technologies.

Key Responsibilities
  • Develop and execute a comprehensive marketing plan to drive awareness, customer engagement, and service adoption for our developer services.
  • Collaborate with cross-functional teams, including engineering, digital marketing, sales, and business development, to achieve joint business goals.
  • Define and execute service launch plans and content plans to effectively communicate the value proposition of our developer services to customers.
  • Test and refine new marketing approaches and channels to reach and engage key audiences.
  • Develop detailed campaign project plans, creative briefs, and digital strategies to drive campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule.
  • Define business metrics, measurement plan, and testing plan for related campaigns.
Requirements
  • 7+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
  • Familiarity with the software development lifecycle (as a marketer, being a user not necessary).
  • Familiarity with technologies and frameworks popular with front-end developers (as a marketer).
  • Bachelor's degree.
  • Experience communicating results to senior leadership.
About Amazon Web Services, Inc.

Amazon Web Services, Inc. is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

We believe that achieving success at work should never come at the expense of sacrifices at home. That's why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

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