SEO Director, Content Planning Specialist
4 weeks ago
At TrendyMinds, we're seeking an experienced SEO Director, Content Planning Specialist to join our team. As a key member of our Content Studio, you'll be responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance website performance and achieve clients' business objectives.
The ideal candidate will have a strong understanding of multiple marketing disciplines, including SEO, content marketing, and website analytics. You'll select content topics, prepare in-depth content briefs/outlines, and work closely with content writers to develop strong, SEO-focused content for informative articles, product pages, and other types of website content.
Key Responsibilities:
- Conduct website audits to evaluate current content performance and develop strategies for driving additional traffic through organic search.
- Plan SEO content topics, draft content briefs/outlines, and provide detailed feedback on written content.
- Interview subject matter experts to inform content strategy and topic selection.
- Work directly with writers throughout the content planning and production process to ensure that content will satisfy users and perform well in organic search.
- Use relevant tools (e.g., Google Search Console, Semrush, Keyword Insights) to conduct keyword research that will inform content recommendations.
- Demonstrate an in-depth understanding of how search engines work as well as how new technologies - such as generative AI - influence consumer search habits and intent.
- Be able to clearly and confidently articulate how your strategic and tactical SEO decisions support the client's goals.
- Facilitate or co-facilitate client-facing meetings and contribute to SEO/content strategy sessions for both small and large projects.
- Develop SEO reporting with cross-functional groups, including our data group, to track and improve content performance.
Additional Responsibilities:
- Contribute to new business development initiatives by identifying SEO opportunities for existing clients and supporting the creation of presentations/pitches for prospects.
Requirements:
- 5+ years of SEO experience, preferably in an agency setting.
- A mature understanding of multiple areas of SEO (content strategy, on-page SEO, technical SEO, web analytics, etc.).
- Demonstrated experience with SEO platforms (e.g., Google Search Console, Semrush, Google Analytics, Screaming Frog, etc.).
- A solid command of all aspects of content writing (structure, spelling, grammar, etc.).
- Preferred bachelor's degree in marketing, journalism, communications, English, creative writing, or another related field.
What makes TrendyMinds a great place to work:
- Fully remote: We believe the best team is one that isn't limited by proximity to a physical location.
- Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
- Great benefits: 30 paid days off and 401(k) matching.
- Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home.
- New equipment: In order to produce incredible work, we have to have incredible equipment.
- Philanthropy: We like to do our part to help our community.
Our Values:
- Know the Why behind the What.
- Put relationships first.
- Think Ahead and push boundaries.
- Bring your full self.
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