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Sales Director

1 month ago

Garden Grove, California, United States Great Wolf Lodge Full time
Job Summary

We are seeking a highly motivated and experienced Sales Manager to join our team at Great Wolf Lodge. The successful candidate will be responsible for strategically targeting high-margin sales opportunities and converting them into sales wins, achieving assigned goals and contributing to the overall success of the Lodge.

Key Responsibilities
  • Develop and execute a comprehensive outbound prospecting strategy to secure new and existing group room and event business.
  • Increase market share through effective networking, research, and business development activities.
  • Convert group and meeting inquiries to sales via fast response time, exceptional sales skills, and diligent client service.
  • Represent Great Wolf at local and regional trade and travel shows to promote Groups brand and uncover new opportunities.
  • Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management, and setting future meetings.
  • Build and maintain key client relationships, generating repeat business and lifetime value.
  • Prepare compelling group proposals, sales materials, and contracts that result in sales wins.
  • Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge.
  • Exercise appropriate authority to skillfully negotiate contracting terms, including pricing for meeting room rental and audio visual.
  • Submit a weekly report to the director of sales and catering documenting sales activities, converted business, and pipeline progression.
  • Create and update quarterly sales action plans outlining business development objectives and market segment strategy.
  • Provide consultation and advice to clients on all aspects of lodge facilities and services when proposing and contracting groups and events.
  • Monitor room blocks and communicate with property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
  • Represent the lodge in investigating and resolving any group complaints or conflicts, including billing issues, misplaced items, reservations, and contract discrepancies.
  • Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details, and pricing for the meeting, event, or program.
  • Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure.
  • Enter accurate rooming lists, routing information, tax-exempt status, and verification of payment in Company software systems.
  • Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts.
Requirements
  • Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience.
  • Minimum 4 years in sales with specific experience in hospitality event/conference sales.
  • Demonstrated proficiency in Microsoft Office Suite.
  • Successful completion of criminal background check and drug screen.
  • Successful Department of Motor Vehicle check.
  • Professional communication skills, both verbal and written.