Digital Marketing Specialist

4 weeks ago

San Francisco, California, United States EF Academy Full time
About the Role

We're seeking a highly skilled Digital Marketing Specialist to drive our paid US digital marketing program for EF Academy, a private, international boarding and day high schools. As a key member of our marketing team, you will be responsible for creating, managing, and optimizing paid digital campaigns across SEM and social media to attract great US-based students to apply to our US boarding schools in Pasadena, California and Thornwood, New York.

This is a hands-on, entrepreneurial role that requires a strong understanding of digital marketing principles, including paid search, paid social, display advertising, remarketing, and more. You will work closely with our global team to manage and optimize our US-targeted Google AdWords, YouTube, Facebook, TikTok, and other digital ad buys.

Key Responsibilities
  • Create and manage US digital advertising programs using paid search, paid social, display advertising, remarketing, and more.
  • Collaborate with the global team to manage and optimize our US-targeted Google AdWords, YouTube, Facebook, TikTok, and other digital ad buys.
  • Create and optimize landing pages, find and test new channels, and look for areas to improve performance in the US.
  • Support the amplification of influencer, PR, and social content.
  • Track, analyze, and report on campaign performance and data, creating weekly, monthly, and quarterly reports on US paid performance.
  • QA test and troubleshoot changes and issues, ensuring that our digital ad buys and marketing systems are always running smoothly.
  • Explore and pursue new traffic and growth sources, testing and refining our US digital marketing plan on an ongoing basis.
  • A/B test messaging, formats, and ad units and identify actionable insights to optimize results and improve ad performance.
  • Collaborate with the global marketing team to identify and implement paid digital strategies that improve top-of-funnel results for the US market.
  • Collaborate with the enrollment team to support their efforts to reach prospective students and parents.
Requirements
  • Proven digital marketing experience focused on growth marketing or demand generation.
  • Strong attention to detail and exceptional organizational skills.
  • Hands-on experience setting up, managing, and optimizing ads on Google, Facebook, TikTok, YouTube, and other digital acquisition channels.
  • Strong understanding of digital remarketing techniques.
  • A solid understanding of conversion-improvement tactics, A/B testing approaches, and landing page optimization.
  • Strong working knowledge of Google Analytics and web/campaign tracking best-practices.
  • Experience using tools such as Google Analytics for marketing measurement.
  • Ability to self-manage projects and work independently while also proactively raising issues and seeking answers.
  • Experience with Salesforce is a plus.
Why EF Academy?

At EF Academy, we believe that the world is better when people try to understand one another. We're a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. We're proud to be an equal opportunity employer and we're committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience, and everything else that makes you unique.

As a member of our team, you'll enjoy comprehensive professional development, frequent social programming, and employee-run groups and clubs. You'll also have access to paid international travel, eligibility for our Workplace Flexibility Program, robust professional growth opportunities, and a range of benefits including comprehensive medical, dental, and vision coverage, life and disability insurance, and more.

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