Senior Brand Marketing Executive
3 weeks ago
Job Description: Senior Brand Marketing Executive
Title: Senior Brand Marketing Executive
Department: Marketing
Reports To: Senior Director of Marketing
Direct Reports: Yes
Job Summary:
The Senior Brand Marketing Executive will spearhead the formulation of strategies, innovative marketing initiatives, and activations that enhance brand visibility, achieve marketing objectives, and drive business outcomes for the AdvoCare brand and its product lines.
This role requires a proven track record in brand building and business growth, adept at connecting with new demographics while reinforcing ties with current customers. The ideal candidate will be a distinguished marketing leader with keen strategic and creative insights, capable of nurturing and motivating cross-functional teams to excel in their roles.
Overview of Responsibilities:
- Brand Management & Strategic Planning
- Define and advocate for brand purpose, ensuring it is consistently represented across all consumer interactions and channels.
- Oversee multiple brands within a varied portfolio.
- Develop integrated brand activation strategies, including advertising, product promotions, ongoing marketing efforts, and brand partnerships.
- Align activations with performance measurement plans to assess effectiveness.
- Guide the creation of content strategies in collaboration with internal teams and external partners to support brand advertising.
- Promote brand marketing investments that foster sustainable growth and marketing impact.
- Manage a comprehensive calendar for multi-channel brand marketing campaigns, tailored to audience behavior.
- Facilitate strategic planning and oversight of brand marketing initiatives, ensuring collaboration and alignment within the marketing team.
- Infuse innovative perspectives into the brand's future direction.
- Leadership & Team Management
- Lead collaborative efforts across the organization to drive brand campaign success and revenue growth.
- Foster a positive, solution-oriented team environment while enhancing the marketing team's capabilities through training and development.
- Market Analysis
- Analyze industry trends and competitor actions to uncover opportunities for brand growth and differentiation.
- Maintain expertise on target audiences, market categories, and competitive landscape to inform brand strategy.
- Cross-functional Collaboration
- Direct and brief all brand initiatives, collaborating closely with Product Marketing, Digital Marketing, and Creative teams for campaign execution.
- Work alongside Product Marketing, Digital, and Creative teams to devise strategies that enable impactful brand events and activations across various marketing channels.
- Collaborate with leadership to establish KPIs and measurement frameworks, ensuring alignment of strategies with objectives and accountability for progress.
Experience, Skills, and Education:
- Bachelor's degree in Business, Marketing, or a related discipline; Master's degree preferred.
- Over 10 years of progressive marketing experience, with a focus on brand marketing in the consumer products sector, including at least three years in a leadership role.
- Extensive experience in direct-to-consumer e-commerce and retail marketing.
- Demonstrated success in leading brand marketing within a high-growth, multi-channel, data-driven consumer products environment.
- Strong grasp of cultural trends and consumer behavior.
- Experience in the food and beverage industry, particularly in the vitamins, minerals, and supplements category, is advantageous.
- Proven ability to develop brands and results-oriented marketing strategies, with familiarity in brand fundamentals.
- Experience in team leadership, with a talent for building strong internal partnerships and fostering cross-team collaboration.
Compensation details: Yearly Salary
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