Digital Marketing Lead
5 days ago
TalentBurst is seeking a highly skilled Digital Marketing Lead to join our team in San Francisco, CA.
Job DescriptionIn this role, you will be responsible for supporting the activation and execution of global affiliate marketing programs in an effective manner. You will work closely with the Director, Affiliates, Channel Activation, Channel Planning, and Brand Marketing teams, as well as Client Inc.'s Media Agency partners, to manage affiliates programs and drive valuable change across the brands.
You will implement a comprehensive affiliate marketing plan that aligns strategy with Client Inc's goals to drive growth of sales and maximize revenue across the portfolio of brands. This includes governing the day-to-day management of team goals, providing guidance on prioritization and escalation of items, and consistently evaluating performance by measuring against standardized set of KPIs.
Key responsibilities include:
- Supporting in the implementation of a comprehensive affiliate marketing plan that aligns strategy with Client Inc's goals to drive growth of sales and maximize revenue across the portfolio of brands
- Governing the day-to-day management of team goals and providing guidance on appropriate prioritization and escalation of items to propel business initiatives
- Consistently evaluating performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics
- Regularly identifying and communicating opportunity areas in affiliates program activity by taking a holistic view of work across Client Inc.'s brands and aligning priorities to business needs
The ideal candidate will have experience in managing affiliates channels, preferably at a retail brand or agency, and have a proven ability to work cross-functionally to drive change. They must be highly communicative and collaborative, with a history of driving positive outcomes across multiple teams and functions. Strong reporting and analytic skills are essential, as well as an entrepreneurial spirit that works through ambiguity and continuously improves ways of working.
We estimate the salary for this role to be around $120,000 per year, based on industry standards and the location in San Francisco, CA.
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