Promotions and Campaign Coordinator
2 weeks ago
Responsibilities:
The Marketing Coordinator will collaborate effectively with both internal teams and external partners, including experience design, sales, and various departments within TalentBurst, to ensure the timely coordination and execution of marketing initiatives aligned with the strategic direction set by the product marketing manager.
This role entails managing the entry and tracking of marketing materials throughout the development and review stages using the company's project management system. Additionally, the coordinator will support various ad hoc marketing tasks that contribute to the objectives of the product marketing team.
Oversee the timely execution of all marketing initiatives and campaigns, which may include advertising, direct marketing, sales promotions, events, sponsorships, and more.
Work closely with the product marketing manager and external agencies to create and implement go-to-market strategies, communication plans, and creative messaging concepts that align with the product's value proposition, objectives, and brand standards.
Coordinate, review, and track marketing projects within the company's project management framework. Facilitate the submission and management of identified research or data requests, ensuring the collection of necessary business information.
Qualifications:
Strong program/project management capabilities
Proven ability to coordinate cross-functional efforts to achieve favorable outcomes
Excellent analytical, organizational, and time management skills
Self-motivated with a proactive approach to problem-solving
Familiarity with marketing communications and the coordination of creative content
Education:
A Bachelor's degree in Marketing, Economics, Communications, Business, or a related field is preferred but not mandatory.
2-4 years of relevant experience is required.
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