Influencer Marketing Specialist

2 weeks ago

Los Angeles, California, United States CUPSHE Full time

About the Role

Cupshe is seeking a highly skilled Influencer Marketing Manager to lead our sales-driven paid collaboration strategy with mega influencers. This role is critical in identifying, building, and managing high-impact influencer partnerships that deliver measurable sales growth and a strong return on investment (ROI).

Key Responsibilities

  • Develop and implement a paid influencer marketing strategy focused on mega influencers to drive sales and increase brand visibility.
  • Manage the full lifecycle of influencer collaborations, including sourcing, negotiation, content coordination, and performance tracking.
  • Collaborate with internal teams (marketing, creative, e-commerce) to ensure influencer content aligns with brand goals and enhances the customer experience.
  • Analyze and report on influencer campaign performance and content effectiveness, using key metrics such as ROI, engagement, and sales growth to refine strategy.
  • Build and maintain strong relationships with influencers, talent managers, and agencies to foster long-term, impactful collaborations.
  • Leverage a strong understanding of e-commerce to optimize influencer campaigns for online conversions and sales performance.
  • Stay updated on industry trends, influencer platforms, and best practices to ensure Cupshe remains competitive in the influencer marketing space.
  • Continuously optimize strategies based on data-driven insights to improve campaign performance and maximize sales outcomes.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 5 years of paid influencer marketing experience in the fashion, beauty, lifestyle, or wellness industries, with a focus on mega influencers.
  • Proven ability to drive sales and deliver high ROI through influencer marketing.
  • Strong understanding of e-commerce and how influencer content impacts online conversions.
  • Strong ability to analyze both influencer performance and content effectiveness, with experience using data-driven insights to optimize campaigns.
  • Excellent negotiation skills and experience managing large-scale influencer partnerships.
  • Outstanding communication and project management skills, with the ability to handle multiple campaigns simultaneously.
  • Familiarity with influencer management platforms and social media analytics tools.

Benefits

  • Health insurance including dental and vision
  • 401k with 3% match
  • 12 paid public holidays
  • 6 paid sick days
  • 10 vacation days in the 1st year, prorated upon hire and increased by tenure
  • Paid Maternity Leave
  • Hybrid work schedule, 2-3 days a week onsite

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