Senior Marketing Manager
3 weeks ago
Role Overview
The Senior Manager position at Daniel J Edelman Holdings requires a strong account management and project management background, with the ability to support busy accounts and serve as a daily counterpart to clients.
Key Responsibilities
- Ongoing ideation, campaign development, support, and strategic consultation around major initiatives and key moments to produce creative content executions for the U.S. market, with the potential for global leverage.
- Work as part of integrated teams, infusing influencers into PR and paid programs.
- Build and maintain relationships with contacts across Edelman divisions.
- Analyze industry trends, comparing competitive activities and opportunities.
- Serve as an integral member of the team by contributing to ongoing reports and cross-company efforts in concert with other agencies and teams.
Campaign Management
- Jump into existing workstreams across the client and develop and apply actionable strategies for engaging relevant content creators and influencers.
- Prepare and present campaign briefings/updates/recaps for clients.
- Drive new business or incremental opportunities within existing accounts to build brand awareness.
- Drives internal operational excellence programs to create new offerings, streamline processes, and continue internal education growth.
- Identify new content creators by vertical and category.
- Effectively budget new scopes of work on large pieces of business.
- Compile and maintain influencer profiles in our proprietary tech platforms.
- Maintain thoughtful relationships with select influencers to gauge ongoing sentiment and engagement opportunities.
- When appropriate, oversee and negotiate contracts with influencers on behalf of clients.
- When appropriate, oversee and negotiate necessary travel arrangements via travel agent vendor for influencers.
- Oversee and execute the creation of briefing materials for influencers and for clients.
- When appropriate, coordinate with influencers on deliverables.
- Work with internal specialists and oversee and recommend enhanced paid and analytics plans.
Basic Qualifications
- At least 4 years of relevant experience in Communications Marketing and/or related fields.
- A bachelor's degree or equivalent work experience.
Preferred Qualifications
- Experience working with influencer management agencies for emerging and established bloggers/vloggers and consumer influencers, as well as celebrities.
- Strong digital strategy and content skills, with a proven track record working with large brands in the digital and social space.
- Strong client skills, along with proven ability to develop and manage complex influencer marketing programs from micro to mid- and top-tier.
- Familiar with influencer marketing contracts and legal requirements.
- Experience working in food and beverage brands preferred.
Compensation
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Equal Opportunity Employer
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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