Division Marketing Manager
4 weeks ago
About Discovery Senior Living
As a leading provider of senior living communities, Discovery Senior Living is seeking a skilled Division Marketing Manager to drive occupancy growth and lead generation for our West Coast communities. This role is ideal for a marketing professional with a passion for senior living and a proven track record of developing and executing successful marketing campaigns.
Key Responsibilities:
- Develop and implement localized marketing campaigns to drive lead generation and occupancy growth
- Collaborate with the Discovery Marketing Group, Divisional Sales Director, and onsite sales teams to develop and execute marketing strategies
- Meet ongoing lead generation goals tied to annual budgeted occupancy goals
- Research and identify local marketing opportunities to engage and differentiate community product and service offerings
- Work with the Discovery Marketing Group design team to develop creative strategies and campaigns for all channels of lead generation and lead conversion
Requirements:
- Bachelor's degree in marketing or a related field
- Minimum five years of proven marketing experience, with a focus on senior living or a related industry
- Strong analytical and problem-solving skills, with the ability to track and analyze ROI
- Excellent communication and interpersonal skills, with the ability to build relationships and articulate ideas effectively
Benefits:
Discovery Senior Living offers a comprehensive benefit package, including medical, dental, vision, life, and disability insurance, paid time off, and paid holidays. Team members are also eligible to participate in our outstanding 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.
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