Senior Digital Marketing Manager, Equine
6 days ago
We are seeking an experienced Senior Digital Marketing Manager to join our Equine business unit. This role will be responsible for developing and executing digital marketing strategies to drive brand equity and sales.
Key Responsibilities:
- Develop and execute digital marketing strategies to achieve business objectives
- Manage and optimize digital marketing campaigns across social media, SEO, paid advertising, and email
- Collaborate with cross-functional teams to ensure successful campaign execution
- Set up and manage campaigns, and work with agencies to execute campaigns
- Act as strategic lead to ensure consistency across touchpoints
- Partner with Corporate Digital Marketing to set KPIs and measure campaign performance
- Manage timelines for content creation and digital projects
- Manage agencies for social, influencer content creation, and long-form content creation
- Lead eCommerce enhanced content creation with external agencies
- Own Google search and manage Google Analytics
- Manage website CMS activities, including page creation and layout
- Use data analytics to measure and report on campaign performance
Qualifications:
- 8+ years of digital marketing experience, media planning, and analytics
- Knowledge of best practices and trends in SEM, SEO, email marketing, content marketing, social media marketing, and website management
- Understanding of Google products, including GA4, Tag Manager, Search Console, and Looker Studio
- Ability to work cross-functionally with creative minds and business stakeholders
- Proven track record of working well with complex cross-functional teams
- Exceptional project management and people skills
- Entrepreneurial spirit and focus on getting things done amid ambiguity
- Deep understanding of marketing, media, and the digital advertising landscape
- Ability to create and break down marketing strategies to the tactical level
- Understanding of conversion tracking for Google Ads and social platforms
- Experience with SEO tools, such as SEMrush or Moz
- Ability to conduct critical analysis and identify key insights
- Strong written, verbal, and visual communication skills
- Proactive and self-motivated with a passion for learning and growth
- Excellent problem-solving and critical thinking skills
- High level of accuracy and attention to detail
- Ability to prioritize and communicate project plans and deadline status
Benefits Package & Employee Programs:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays, and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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