Marketing Science Director
4 weeks ago
As a Marketing Science Director at State Farm, you will lead the Marketing Science - Direct team in developing and executing test and learn agendas to drive the evolution of direct marketing channels. Your primary focus will be to capture, nurture, engage, and retain customers through strategic direct marketing efforts.
Key Responsibilities:
- Develop and execute test and learn agendas to drive the evolution of direct marketing channels.
- Create comprehensive measurement plans and implement a unified business intelligence solution for direct marketing channels.
- Take charge of leading the direct marketing team and fostering their motivation.
Qualifications:
- Proven experience in direct marketing and experimental design, preferably in a leadership role.
- Strong knowledge of direct marketing channels, including email marketing, direct mail, SMS marketing, and other relevant channels.
- Proficiency in designing and executing experiments, and the ability to draw actionable insights from data.
Competitive Benefits:
- 401k Plan
- Health Insurance
- Dental/Vision plans
- Life Insurance
- Paid Time Off
- Annual Merit Increases
- Tuition Reimbursement
- Health Initiatives
State Farm is an equal opportunity employer and welcomes applications from diverse candidates.
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