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Government Marketing Lead

2 months ago

Atlanta, Georgia, United States Ansys Full time

About the Role

We are seeking a dynamic and experienced Corporate Marketing Manager to elevate our brand presence for Ansys Government Initiatives (AGI) and drive strategic cross-functional initiatives that strengthen our position with government customers.

Key Responsibilities

  • Brand Strategy Development
    • Develop and execute comprehensive brand strategies that align with AGI's business objectives.
    • Oversee the creation and maintenance of AGI brand guidelines to ensure consistent messaging and visual identity.
    • Analyze market trends and government customer insights to refine AGI brand positioning and differentiation.
  • Cross-Functional Collaboration
    • Collaborate with product, sales, customer excellence, and other teams to integrate with marketing initiatives across the company.
    • Lead cross-functional teams to execute AGI-specific marketing campaigns and events, ensuring alignment with brand and business goals.
    • Facilitate regular meetings and communication between teams to synchronize efforts and share insights.
  • Content and Communications
    • Craft clear and persuasive messaging for internal and external communications, reflecting the unique value proposition of AGI while fully aligning with the Ansys brand.
    • Develop compelling content for various platforms, including digital, print, and social media, to enhance AGI brand awareness and engagement.
  • Project Management and Reporting
    • Measure and analyze the effectiveness of brand campaigns and events through key performance indicators (KPIs).
    • Ensure compliance with relevant regulations, industry standards, and company policies, including compliance and data protection requirements that are unique to government customers.
    • Conduct competitive analysis and market research to inform marketing strategies and identify opportunities.

Requirements

  • Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certification is a plus.
  • Proven experience (5-7 years) working with government entities.
  • US citizenship is required (for data systems access).
  • Security clearance or ability/willingness to obtain it (for marketing activities in the classified arena).
  • Team player with excellent communication and presentation skills, with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders.
  • Demonstrated ability to lead cross-functional teams and build positive relationships with internal and external partners.
  • Creative thinker with a keen eye for design, branding, and storytelling, and a passion for creating memorable experiences.
  • Proficiency in marketing tools and platforms, such as Salesforce, marketing automation, and analytics software.
  • Adaptable to fast-paced environments and able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance and ROI.
  • Strong attention to detail, organizational skills, and an unwavering commitment to quality and excellence.
  • Flexibility to travel as needed.