VP of Product Marketing

5 days ago


Mountain View, California, United States Workato Full time
About Workato

Workato is the leading integration and automation platform that empowers businesses to automate workflows across any apps and databases. With its powerful and user-friendly interface, Workato enables users to create custom integrations and automate business processes without requiring extensive coding knowledge.

Job Description

We are seeking a highly experienced and skilled VP of Product Marketing to lead our product marketing initiatives for our iPaaS product line. The successful candidate will play a pivotal role in shaping the market perception of our products, enabling our sales, CS, and partner teams, and driving successful go-to-market strategies.

Responsibilities
  • Positioning and Messaging: Develop and refine compelling product positioning and messaging that effectively communicates the unique value proposition of our iPaaS and Enterprise Automation product.
  • Competitive Positioning and Analysis: Conduct a thorough competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation.
  • Technical Enablement: Partner with Sales, presales, Post-Sales, and Partner teams to provide technical enablement and training materials.
  • Product GTM Strategy: Develop and own the go-to-market strategy for the iPaaS and Enterprise Automation product line.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (8+ years) in product marketing for iPaaS or automation platforms.
  • Deep understanding of SaaS, cloud-native architecture, and the low-code/no-code movement.

We offer a competitive salary, benefits, perks, and equity. If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your application.



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