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Digital Media Supervisor

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Description

Company Overview

Publicis Groupe is a leading global communications group, present in over 100 countries and employing nearly 80,000 professionals. As the third largest communications group in the world, we offer our clients a transversal, unified, and fluid model, allowing them access to all our tools and expertise around the globe.

Job Summary

We are seeking an exceptional Media Supervisor, Paid Social to join our team. This role will be responsible for working across all social platforms to plan, implement, manage, and optimize data-driven campaigns. The successful candidate will have a passion for both data and analytics and the world of social media.

Key Responsibilities

  • Develop and execute paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy, and Measurement teams to ensure that work is strategically aligned and on brief.
  • Expertly guide and manage relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business.
  • Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
  • Flawlessly run paid media in API partner platforms and directly in social platforms, responsible for QA'ing campaign setup and trafficking.
  • Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
  • Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives, fostering strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
  • Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns.
  • Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
  • Work flexible hours to adapt to the real-time nature of the social space, being available 'on call' during non-business hours for posting and optimizing as needed.
  • Participate in the training of junior team members as needed.

Requirements

  • Superior collaboration and teamwork skills, with experience working with cross-functional teams.
  • Effective at project management and able to re-prioritize while operating within a fast-paced environment, maintaining attention to detail.
  • Intermediate to advanced skills in Excel.
  • Excellent verbal and written communication skills.
  • The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media.
  • Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA).
  • Positive attitude and able to work independently, as well as part of a team.
  • Bachelor's Degree Required.
  • 5-7+ years of experience in media planning/buying or ad operations preferred.
  • 2+ years of hands-on experience working in self-service capacity within social platforms, ideally with experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter, and/or LinkedIn Platforms.
  • 1+ years of team management experience.