Marketing Effectiveness Strategist
5 days ago
WSS is a premier footwear retailer in the U.S., operating neighborhood-based stores where consumers trust us for top brands, great values, and a large selection of athletic, dress, fashion, and casual footwear for the entire family.
About the Role
We are seeking a highly motivated Senior Marketing Analyst to join our Finance team. As a key member of the team, you will play an essential role in supporting the Marketing, Planning, and Direct-to-Consumer (DTC) functions by forecasting and recapping merchandise promotions and marketing activities, including media and promotional event performances, to inform future strategy.
Main Responsibilities
- Develop Excel models and processes to ensure data influences decisions at all levels within various marketing efforts.
- Collaborate with the Marketing team to drive actionable plans, enabling business growth through efficient and profitable spending.
- Establish KPIs and performance metrics to measure the effectiveness of marketing initiatives to drive continuous improvement.
- Perform analysis of promotional performance to plan and prior year.
- Provide analytical guidance using Traffic, Conversion, and Customer KPIs to define success.
- Lead the monthly financial forecast and annual plan for marketing spend.
- Ad hoc analysis, as needed.
Requirements
- 3+ years of Retail Analyst experience required.
- Bachelor's Degree preferred.
- Intermediate Excel knowledge and experience; advanced preferred.
- Effective verbal and written communication skills.
- Proven analytical capabilities with KPIs and other business metrics.
- Extreme attention to detail.
- Able to work both independently and in teams.
- Collaborative and quickly develops productive relationships with key internal stakeholders.
- Project management skills with the ability to effectively prioritize and multi-task.
- Embraces a culture of continuous improvement.
About WSS
We operate thousands of styles from top brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. Our large store format allows customers to browse on their terms, engaging friendly and knowledgeable sales staff when they choose. This business model has allowed WSS to continue its rapid expansion into new markets.
Earnings
The estimated annual salary for this position is $80,000 - $110,000, depending on experience and qualifications.
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