Digital Marketing Director

3 days ago


Los Angeles, California, United States SF Recruitment Lab Full time
Job Title: Vice President of Digital Marketing

At SF Recruitment Lab, we're seeking a visionary Vice President of Digital Marketing to drive our digital strategy to new heights. As a key leader within our dynamic marketing team, you'll spearhead our digital initiatives to elevate brand awareness, engagement, and sales across global markets.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives, driving brand visibility, customer acquisition, and revenue growth.
  • Lead a talented team of digital marketing professionals, providing mentorship, guidance, and strategic direction to achieve departmental goals.
  • Oversee all aspects of digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and influencer partnerships.
  • Analyze market trends, consumer insights, and competitive intelligence to identify opportunities for optimization and innovation.
  • Collaborate cross-functionally with internal teams, including product development, sales, and creative, to ensure alignment and integration of digital initiatives.
  • Monitor and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
  • Stay abreast of emerging digital trends and technologies, evaluating their potential impact on our business and recommending strategic investments accordingly.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Proven track record of success in digital marketing leadership roles within the consumer goods or healthcare industry, ideally within the food supplement sector.
  • Extensive experience developing and executing digital marketing strategies that drive measurable business results, with a strong understanding of e-commerce and direct-to-consumer channels.
  • Demonstrated leadership capabilities, with the ability to inspire and motivate teams to achieve ambitious goals in a fast-paced environment.
  • Deep expertise in digital analytics tools and methodologies, with a data-driven approach to decision-making and optimization.
  • Excellent communication skills, with the ability to articulate complex ideas and influence stakeholders at all levels of the organization.
  • Strategic thinker with a creative mindset, constantly seeking out new opportunities for innovation and differentiation.
Why Join Us:
  • Make a meaningful impact: Join a purpose-driven organization that is dedicated to improving lives through innovative health solutions.
  • Career growth opportunities: Take your career to the next level in a dynamic and rapidly growing industry, with ample opportunities for advancement and professional development.
  • Collaborative culture: Work alongside passionate professionals who share a commitment to excellence, creativity, and collaboration.
  • Competitive compensation and benefits: $180,000 - $200,000


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