Digital Marketing Strategist

7 days ago

Los Angeles, California, United States Gorilla Full time
About Gorilla

Venice Of America (VOA) is a pioneering cannabis company that has successfully introduced national brands into the recreational cannabis space. With a strong focus on quality and innovation, VOA has launched three brands in the CA market and holds four out of the top five best-selling cannabis beverages in the state. As a leader in the industry, VOA is committed to reimagining its portfolio of national brands in the recreational space, marking a significant milestone for the cannabis industry.

About the Role

We are seeking an E-Commerce and Digital Marketing Manager to join our team and work across Gorilla and VOA. This role will be responsible for unlocking brand potential and representing our brands in the market. The ideal candidate will have a proven track record of innovation in social and digital marketing campaigns, with expertise in e-commerce platforms, automation tools, and digital analytics.

Key Responsibilities
  • Develop and execute digital marketing strategies, including SEO/SEM campaigns, e-commerce/D2C, email, social media, display advertising, and paid media campaigns.
  • Support paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of paid media spend regionally.
  • Develop a comprehensive national e-commerce marketing strategy to increase customer traffic, drive conversion, and grow AOV.
  • Develop KPIs and scorecards to track initiative progress and performance, driving a focus on results and execution.
  • Prepare analytics, reports, and dashboards on overall performance of digital marketing campaigns, including ROIs/ROAS and KPIs.
  • Analyze and evaluate end-to-end customer experiences across multiple channels and customer touch points.
  • Structure conversion points and optimize user funnels.
  • Develop and monitor campaign budgets across paid media, website, content, and social buckets.
  • Collaborate with agencies and vendor partners.
  • Research, analyze, and track consumer behaviors and trends, implementing research into digital marketing campaigns.
  • Cross-functionally collaborate with Brand Managers and Creative Directors to ensure a consistent brand visual identity across all digital platforms.
  • Negotiate advertising contracts and media spends.
  • Stay current with emerging trends and opportunities in the digital marketing ecosystem.
Requirements
  • Bachelor's degree in marketing or a related field.
  • 3-5 years of experience working in digital and social media marketing.
  • Demonstrated track record of innovation in social and digital marketing campaigns.
  • Proficiency in e-commerce platforms (Shopify) and automation tools (Klaviyo).
  • Demonstrable experience leading and managing SEO/SEM, email, keyword search, social display programming campaigns (Meta/Instagram).
  • Experience optimizing landing pages and user funnels, A/B testing, multivariate experiments.
  • Knowledge of digital analytics tools (Google Analytics).
  • An analytical mind with a passion for measuring data.
  • Demonstrable experience in acquisition tools and paid strategy.
  • In-depth knowledge of current digital trends.
About Us

Venice Of America and Gorilla take pride in developing and promoting talent as an Equal Employment Opportunity employer. We welcome opportunities to learn from each other, our customers, and business partners, fostering a diverse business environment.

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