Digital Engagement Measurement Specialist
4 weeks ago
At Eli Lilly, we're committed to making life better for people around the world. As a global healthcare leader, we're seeking a highly analytical individual to drive our digital engagement measurement process. The Digital Engagement Team is looking for a Digital Engagement Measurement Specialist to define and implement a best-in-class approach to website measurement, digital channel performance, and optimization. This role involves developing a measurement framework, tagging, and reporting, while applying industry-standard methodologies. Key objectives include resolving a foundational website measurement approach, pulling data from quantitative and qualitative platforms, and identifying coordinated data collection strategies. The ideal candidate will have 5 years of experience in digital analytics, with expertise in Adobe Analytics, Customer Journey Analytics, and data collection tools. Strong communication and project management skills are essential for success in this role.
- Develop a measurement framework to track website goals and conversions.
- Pull data from quantitative and qualitative platforms to analyze website performance.
- Identify and develop coordinated data collection strategies to measure website and digital campaign performance.
- Enhance established processes to support the marketing organization through website analytics transitions.
- Implement a strategic tagging framework and approach, including governance and monitoring.
- Lead internal and external business partners through measurement strategy processes.
- Partner with marketing teams to understand brand strategy and support Key Performance Indicator approach and goal setting.
- Refine standardized dashboards for monthly reporting.
- Prepare and update timely data analysis reports to support corporate business objectives.
Requirements:
- Bachelor's degree.
- 5 years of experience in digital analytics, with expertise in Adobe Analytics, Customer Journey Analytics, and data collection tools.
Preferred qualifications:
- Knowledge of digital marketing and digital analytics platforms.
- Strong communication and project management skills.
- Able to learn new systems and techniques quickly.
- Confirmed ability to navigate ambiguity.
- Self-starter mentality.
- Able to influence and collaborate with cross-functional teams.
- Proficient written and oral communication skills.
- Experience working in a regulated environment.
- Capable of influencing without authority.
- Demonstrated Emotional Intelligence.
- Google Analytics Certification.
- Experience working in a tagging governance tool.
- Proficient in UTMs and UTM guideline process development.
- Digital marketing experience with general knowledge across tactics.
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