Digital Marketing Strategist

3 days ago


Richmond, Virginia, United States Empower Brands Full time
Digital Marketing Specialist

The Digital Marketing Specialist will play a key role in supporting the franchise owners across our family of brands at all stages of their business. This includes providing training and ongoing guidance regarding the development, implementation, and support of their local online marketing strategies.

Key Responsibilities
  • Develop and execute paid advertising campaigns to drive lead generation and ROI
  • Collaborate with brand marketing teams to create a holistic marketing plan for franchise owners aligned with sales goals and performance trends
  • Assist in the setup of third-party lead generation platforms and online listings, as needed
  • Deliver digital marketing training to new franchise owners
  • Lead email marketing campaign strategy and creation
  • Take on various brand-wide digital marketing projects and initiatives
Candidate Requirements
  • Bachelor's degree in marketing, communications, or a related field
  • 2+ years of digital marketing experience (Agency experience a plus)
  • Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
  • Creative thinker with an ability to use data and intuition to inform decisions
  • Interest in and ability to learn new technology and marketing platforms
  • Highly organized with excellent accuracy and attention to detail
  • Able to multi-task, switch gears quickly, and juggle multiple priorities
  • Energetic and enthusiastic attitude
  • Ability to thrive in a fast-paced, results-oriented environment
  • Ability to work both independently and within a team environment
  • Microsoft Office products knowledge and proficiency
  • Ability for some travel, as deemed necessary


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