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Lead Consumer Insights Researcher
2 months ago
At Sony Interactive Entertainment, we're looking for a talented Lead Consumer Insights Researcher to join our growing Insights & Personalization team. As a key member of our team, you'll play a crucial role in shaping the long-term portfolio strategy of our business unit and informing the game plans of top first-party studios owned by PlayStation.
We're seeking a seasoned researcher with a passion for understanding consumer behavior and a knack for turning complex data into actionable insights. If you have a strong background in user/market research and a proven track record of leveraging consumer insights to drive successful business strategies, we'd love to hear from you.
Key Responsibilities:
- Collaborate with portfolio strategy, user research, and marketing teams to identify research opportunities and create comprehensive research plans.
- Translate complex stakeholder questions into actionable research plans.
- Design and conduct qualitative and quantitative research studies using a variety of research methods.
- Analyze and present data to provide meaningful, business-relevant insights about players and the market.
- Work with 3rd party vendors to design and conduct research internationally, connect the dots in findings, ensure research quality, and drive the impact of actionable strategic insights.
Requirements:
- 5+ years of user/market research experience in a business setting, including an extensive background in end-to-end quantitative and qualitative consumer insights research.
- Experience independently executing global research to support brand or marketing, including but not limited to positioning/messaging, audience segmentation, asset testing, strategy validation, etc.
- Experience effectively managing vendors and external partners.
- Experience building trusted relationships with and influencing senior stakeholders in business, marketing, and product teams.
- Proven track record to leverage consumer insights research to drive successful business strategies.
- Ability to work well in a cross-functional team environment and collaborate with other researchers.
- Strong verbal and written communication skills; presenting information concisely and effectively to people at all levels of the organisation.
- Ability to tell compelling stories with data to an audience with diverse roles and familiarity with data.
- Good organisation skills with the ability to prioritise tasks.
Bonus Points:
- Advanced degree in UCD, HCI, Social Sciences (e.g., Psychology, Communication, Sociology, Anthropology), or a quantitative field (e.g., Statistics) with experience answering business questions.
- Familiarity with the gaming market and industry trends.
- Previous research experience on video games.
What We Offer:
- A competitive base pay range of $165,500 — $248,300 USD.
- A top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and coveted employee discounts for Sony products.
- A bonus package that may be eligible for this role.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
