Marketing and Events Coordinator

2 weeks ago

Houston, Texas, United States PVH - PVHardware Full time

PVH - PVHardware is on the lookout for a talented Marketing & Communications Manager to spearhead the development and execution of marketing strategies aimed at boosting brand visibility, fostering customer engagement, and driving business expansion within the USA market. This position calls for an innovative and energetic professional capable of leading marketing projects, orchestrating impactful events, and ensuring a harmonious integration of marketing efforts across diverse platforms.

About Us:

PVH - PVHardware stands as a leader in providing cutting-edge solar tracking solutions for the global utility-scale solar sector, including advanced trackers, fixed structures, and SCADA systems. We proudly hold the position of the third largest solar tracker supplier worldwide, with aspirations to lead the industry.

Key Responsibilities:

Marketing:

  • Formulate and execute a comprehensive marketing and communication strategy tailored for the USA.
  • Identify and analyze target demographics to craft customized marketing campaigns that effectively engage them.
  • Generate and oversee content for press releases, newsletters, blogs, and various social media channels.
  • Uphold and enhance the company's brand identity through consistent messaging and visual representation across all marketing materials and events.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure unified marketing and communication efforts.
  • Conduct market analysis to pinpoint trends, opportunities, and competitive dynamics.
  • Manage the marketing and communication budget, ensuring resources are allocated efficiently.

Events:

  • Oversee the planning and execution of tradeshows and events from inception to completion, aligning with objectives and target audiences.
  • Propose enhancements to maximize the success of events.
  • Take full ownership of managing and coordinating projects that resonate with the essence of PVHardware from concept to execution.
  • Lead promotional initiatives associated with events.
  • Foster strong partnerships with agency collaborators, catering services, media representatives, and others.
  • Ensure the smooth execution of events and proactively address any challenges that arise.
  • Evaluate the success of events and compile comprehensive reports.

Requirements:

  • A degree in public relations, marketing, communications, or a related discipline is preferred.
  • A minimum of 5 years of experience in a comparable role.
  • Exceptional communication skills, encompassing writing, speaking, and active listening.
  • Thorough understanding of effective writing and messaging practices for business communication, public relations, advertising, marketing, and social media.
  • Ability to engage effectively with team members across all levels and departments.
  • Capacity to thrive in a fast-paced environment while managing multiple projects concurrently.
  • Strong knowledge of digital marketing strategies and best practices.
  • Experience in organizing local and regional events.
  • Creative thinker with outstanding communication abilities.
  • Proficiency in marketing automation and analytics tools.
  • Familiarity with various marketing software and tools.
  • Strong analytical and problem-solving skills.
  • A collaborative team player.
  • Understanding of KPIs and marketing strategies for event management.

Regular Collaborations:

  • Work closely with the U.S. Sales Department, Global Marketing team, and Global Product team.
  • Maintain relationships with external partners such as agencies and suppliers.

Our Core Values:

  • Committed, involved, and responsible: We treat our customer's challenges as our own.
  • Dedicated to excellence: We care for each other and the environment we inhabit.
  • Humble yet courageous: Proud of our identity and contributions without undermining others.
  • Learning from experience: Experts in our field, eager for new challenges, and possessing an entrepreneurial spirit.

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