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Marketing and Business Development Manager

3 weeks ago

Rancho Cordova, California, United States Applied Palliative and Hospice Services,Inc. Full time
Job Description

We are seeking a highly skilled Marketing and Business Development Manager to join our team at Applied Palliative and Hospice Services, Inc. This is a dynamic opportunity for an experienced professional to lead our marketing efforts and drive business growth.

As the Marketing and Business Development Manager, you will be responsible for developing and implementing comprehensive marketing strategies to promote our services and build strong relationships with customers, referral sources, and payers. Your goal will be to maximize third-party reimbursement through effective negotiation of service contracts and ensure maximum efficiency in our marketing operations.

The ideal candidate will have a bachelor's degree in Marketing, Business Administration, or a related field, and at least three years of experience in healthcare marketing management, preferably in hospice care operations. You will possess excellent communication, negotiation, and public relations skills, as well as the ability to supervise and direct professional and administrative personnel.

Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote our services and build strong relationships with customers, referral sources, and payers.
  • Negotiate service contracts with managed care organizations, government agencies, and other payers to ensure maximum reimbursement.
  • Directly manage members of the marketing team and provide guidance on marketing initiatives.
  • Conduct market assessments and develop comprehensive marketing plans to meet budgetary volume projections.
  • Employ marketing and promotional initiatives to achieve budgetary volume projections.

Salary: The estimated salary range for this position is $80,000 - $110,000 per year, depending on experience.