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Digital Media Strategist

2 months ago

New York County New York, United States Publicis CoLab Full time

Publicis CoLab is seeking a highly skilled Senior Associate to play a pivotal role in overseeing day-to-day media communications for designated brands. As a key member of our team, you will be responsible for ensuring precise budget management and seamless digital media operations. Your expertise in online media will enable you to effectively meet client objectives, collaborating closely with Managers to craft and communicate comprehensive media strategies. You will also provide guidance, supervision, and priority alignment for fellow Associates. Key responsibilities include:

* Assisting the manager in developing digital media plan options and recommendations
* Maintaining accurate budget control and flow of media activity, updating clients on timelines and progress
* Demonstrating a strong understanding of online media fundamentals, including media math, target audience development, and communication goals
* Demonstrating proficiency with systems/tools, such as MRI, Media Tools, and ComScore
* Gathering and analyzing research to provide sound, strategic, consumer insights-driven digital media recommendations
* Establishing collaborative working relationships with partner agencies, ensuring a seamless communications process
* Delivering POVs/position papers on key client issues and opportunities

If you are a creative problem solver with a passion for delivering exceptional work in a supportive and enjoyable work environment, we encourage you to apply.