Digital Media Specialist
24 hours ago
About Empire State
Empire State Development is a leading economic development agency driving growth across New York State.
Salary Information
The estimated salary for this role is $60,000 - $80,000 per year, depending on experience.
Job Description
We are seeking a highly skilled Digital Media Specialist to join our team in the New York City office. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with our mission to promote economic growth and development across New York State.
Key Responsibilities
- Develop and implement a strategic social media plan across LinkedIn, Facebook, and X
- Manage and curate our social media presence to engage with audiences and drive brand awareness
- Maintain a dynamic content calendar with monthly themes and industry observances
- Create diverse, engaging content including project milestones, leadership spotlights, and regional initiatives
- Produce interactive posts, press release highlights, news updates, long-form articles, and short-form videos
- Coordinate social media posts and requests with regional offices and internal divisions
- Organize and maintain a media asset archive for easy access and reuse
- Monitor and share relevant news stories to stay informed and up-to-date
- Implement alt text for accessibility and ensure compliance with best practices
- Collaborate with the Analytics Manager on performance tracking and reporting
- Stay current with social media trends, best practices, and relevant holidays
- Assist in executing day-to-day updates and content maintenance for our website, Esd.NY.Gov
Requirements
- Bachelor's degree in Communications, Public Relations, Marketing, or related field
- Minimum of 2 years of experience in social media, content creation, or digital marketing
- Familiarity with website content management systems (e.g. Drupal, WordPress, Wix)
- Proficiency in major platforms (Facebook, X, LinkedIn, YouTube)
- Knowledge of best practices, analytics, and reporting
- Experience with management tools (e.g. Loomly, Sprout Social)
- Strong copywriting and editing abilities
- Exceptional English grammar and spelling
- Experience with graphic design and video editing tools (e.g. Canva)
- Excellent judgement on tone and brand appropriateness
- Strong organizational skills and attention to detail
Alternate Requirements for Internal Candidates
- A minimum of 5 years of satisfactory service in another position with Empire State Development
- Up to 2 years of accredited post-secondary education, or service in the U.S. military may be substituted for service at ESD
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