Digital Media Specialist

24 hours ago


New York, New York, United States Empire State Full time

About Empire State

Empire State Development is a leading economic development agency driving growth across New York State.

Salary Information

The estimated salary for this role is $60,000 - $80,000 per year, depending on experience.

Job Description

We are seeking a highly skilled Digital Media Specialist to join our team in the New York City office. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with our mission to promote economic growth and development across New York State.

Key Responsibilities

  • Develop and implement a strategic social media plan across LinkedIn, Facebook, and X
  • Manage and curate our social media presence to engage with audiences and drive brand awareness
  • Maintain a dynamic content calendar with monthly themes and industry observances
  • Create diverse, engaging content including project milestones, leadership spotlights, and regional initiatives
  • Produce interactive posts, press release highlights, news updates, long-form articles, and short-form videos
  • Coordinate social media posts and requests with regional offices and internal divisions
  • Organize and maintain a media asset archive for easy access and reuse
  • Monitor and share relevant news stories to stay informed and up-to-date
  • Implement alt text for accessibility and ensure compliance with best practices
  • Collaborate with the Analytics Manager on performance tracking and reporting
  • Stay current with social media trends, best practices, and relevant holidays
  • Assist in executing day-to-day updates and content maintenance for our website, Esd.NY.Gov

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field
  • Minimum of 2 years of experience in social media, content creation, or digital marketing
  • Familiarity with website content management systems (e.g. Drupal, WordPress, Wix)
  • Proficiency in major platforms (Facebook, X, LinkedIn, YouTube)
  • Knowledge of best practices, analytics, and reporting
  • Experience with management tools (e.g. Loomly, Sprout Social)
  • Strong copywriting and editing abilities
  • Exceptional English grammar and spelling
  • Experience with graphic design and video editing tools (e.g. Canva)
  • Excellent judgement on tone and brand appropriateness
  • Strong organizational skills and attention to detail

Alternate Requirements for Internal Candidates

  • A minimum of 5 years of satisfactory service in another position with Empire State Development
  • Up to 2 years of accredited post-secondary education, or service in the U.S. military may be substituted for service at ESD


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