Digital Marketing Director

6 days ago

San Francisco, California, United States Tbwa ChiatDay Inc Full time
About Checkr

At the forefront of innovation, Checkr is a leading provider of people infrastructure solutions for the future of work. Our cutting-edge technology empowers hiring teams to screen job seekers efficiently and fairly.

We've been at the helm since 2014, constantly pushing boundaries with our machine learning-powered platform. Today, we serve over 100,000 customers, including top brands like DoorDash, Coinbase, Lyft, Instacart, and Airtable.

A Career at Checkr

Becoming part of our team means collaborating with visionary minds, disrupting an industry, and unlocking new channels of employment for often overlooked candidates. We're proud to be recognized on Forbes Cloud 100 2024 List and named a Y Combinator 2024 Breakthrough Company.

Checkr Trust is pioneering safer communities by providing risk signals about users to our customers. Every year, our team delivers insights on tens of millions of users across various verticals, including online dating, caregiving, car rental, short-term rentals, and more.

We operate as part of Horizon 3Y, Checkr's start-up lab, allowing us to move swiftly while leveraging the resources of a well-established technology brand.

About the Role

We're seeking a Senior Demand Generation Manager to play a pivotal role in driving the continued growth of our startup. In this position, you'll report directly to the Vice President and GM of Check Trust.

Your Key Responsibilities:

  • Oversight of paid search (SEM) campaigns for Checkr Trust, working closely with our agency team to optimize efficiency and scalability.
  • Defining and implementing a strategy for paid acquisition across other growth channels, such as social media, display ads, affiliate programs, and other pay-per-click/purchase programs.
  • Driving optimization through experimentation on landing pages in collaboration with our design, website, and analytics teams.
  • Management of paid media budgets, ensuring optimal allocation across channels based on set goals.
  • Analyzing datasets to understand the paid marketing funnel and identifying opportunities for improvement.
  • Partnering with finance, analytics, and marketing operations to leverage our marketing technology stack and data, understanding campaign effectiveness and ROI.
  • Driving value proposition experiments to validate our product offering and inform our roadmap.
Requirements

To excel in this role, you should possess:

  • A background in founding or holding early roles at fast-paced startups.
  • Deep expertise in digital/performance marketing across search, social, affiliate, and display channels (at least 6 years preferred). Experience managing large-scale paid search campaigns is essential.
  • A strong analytical mindset, with experience analyzing campaign datasets, website metrics, and internal conversion data. You should be able to translate data insights into actionable decisions.
  • Proficiency with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
  • The ability to drive projects forward across multiple teams and manage multiple campaigns simultaneously in a fast-paced environment.
About Us

We offer a fast-paced and collaborative environment where you can learn and grow. Enjoy competitive cash and equity compensation, flexible PTO policy, 100% medical, dental, and vision coverage, up to $25K reimbursement for fertility, adoption, and parental planning services, and a monthly wellness stipend.

Our hybrid work model allows you to balance flexibility with connection and collaboration. We have hub locations in Denver, CO, San Francisco, CA, and Santiago, Chile. While remote work is encouraged, you are expected to spend 2-3 days per week in the office.

We strive for transparency in all aspects of our business, including salary ranges. For this role, the estimated annual salary range in San Francisco, CA is between $113,782 and $133,861.

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