Integrated Consumer Marketing Manager
3 days ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
What We Offer- Career Development: Grow and learn with an international company where you can develop the career you dream of.
- Health and Wellness Benefits: Enjoy free medical coverage for employees* via the Health Investment Plan (HIP) PPO, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save ) student debt program and FreeU ) education benefit - an affordable and convenient path to getting a bachelor's degree.
- Recognition and Awards: Work for a company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
This role supports the development and execution of effective, customer-centric consumer marketing programs rooted in insight-led Marketing Briefs. You will support global content development across the ideal customer experience, leading the implementation of global templates, standards, and evergreen content in collaboration with digital comms, area marketing and marketing ops.
- Support global content development across the ideal customer experience.
- Lead the implementation of global templates, standards, and evergreen content.
- Drive and own the successful execution of product and campaign launches and on-market messaging.
- Act as a key contact for consumer and product communications with marketing agency partners.
- Ensure Brand visual and verbal consistency in messaging across consumer marketing initiatives.
- Partner with cross-functional teams to deploy internal marketing research and testing initiatives.
- Solid omnichannel marketing and diabetes experience and expertise.
- Ability to successfully partner with internal and external stakeholders at multiple levels.
- High learning agility, adaptability, and comfort with complexity and ambiguity.
- High customer centricity / customer-first orientation.
- Depth of experience in developing strategic marketing programs with an eye toward executional excellence in delivery.
- Bachelor's Degree with at least 4 years related experience, with at least two years of experience in marketing, or MBA with 1-3 years of related experience.
- Marketing product/brand marketing experience.
- 2 in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two preferred.
- Self-starter that is assertive, possesses a high degree of confidence and intellectual curiosity, and demonstrates good executive presence.
- Strong demonstrated leadership skills and the ability to influence partners in other functional areas.
- Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.
- Ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
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