Product Marketing Manager

3 weeks ago

Washington, Washington, D.C., United States Rare Genomics Institute Full time
Job Overview

Rare Genomics Institute (RGI) is a nonprofit organization dedicated to helping rare disease patients find a diagnosis, treatment, and pathway to a cure. We are embarking on a new AI/ML innovation endeavor to develop an AI chatbot that provides personalized experiences for rare disease patients and advocates in multiple languages.

Key Responsibilities
  • Develop and execute a comprehensive go-to-market (GTM) strategy for the AI-driven genomics analysis platform.
  • Craft clear, compelling, and differentiated messaging and positioning that resonates with key audiences, including healthcare providers, patients, advocacy groups, and industry partners.
  • Work closely with the product management team to understand the technical details of the AI chatbot and translate them into customer-centric benefits.
  • Assist in the creation of compelling content such as blog posts, case studies, social media content, and email campaigns to engage our target audience.
  • Plan, develop, and execute multi-channel marketing campaigns that drive awareness, engagement, and adoption of the AI chatbot.
  • Collaborate with the content and creative teams to produce high-quality marketing materials, including white papers, case studies, webinars, and social media content.
  • Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.
Requirements
  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
  • 5+ years of product marketing experience, preferably in healthcare, biotechnology, or software industries.
  • Proven experience in developing and executing go-to-market strategies for AI, machine learning, or genomics products.
  • Strong understanding of AI and machine learning concepts, especially in the context of genomics and personalized medicine.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing strategies.

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