Product Marketing Manager
3 weeks ago
Rare Genomics Institute (RGI) is a nonprofit organization dedicated to helping rare disease patients find a diagnosis, treatment, and pathway to a cure. We are embarking on a new AI/ML innovation endeavor to develop an AI chatbot that provides personalized experiences for rare disease patients and advocates in multiple languages.
Key Responsibilities- Develop and execute a comprehensive go-to-market (GTM) strategy for the AI-driven genomics analysis platform.
- Craft clear, compelling, and differentiated messaging and positioning that resonates with key audiences, including healthcare providers, patients, advocacy groups, and industry partners.
- Work closely with the product management team to understand the technical details of the AI chatbot and translate them into customer-centric benefits.
- Assist in the creation of compelling content such as blog posts, case studies, social media content, and email campaigns to engage our target audience.
- Plan, develop, and execute multi-channel marketing campaigns that drive awareness, engagement, and adoption of the AI chatbot.
- Collaborate with the content and creative teams to produce high-quality marketing materials, including white papers, case studies, webinars, and social media content.
- Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
- 5+ years of product marketing experience, preferably in healthcare, biotechnology, or software industries.
- Proven experience in developing and executing go-to-market strategies for AI, machine learning, or genomics products.
- Strong understanding of AI and machine learning concepts, especially in the context of genomics and personalized medicine.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing strategies.
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Product Marketing Manager
3 weeks ago
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Product Marketing Manager
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Product Marketing Manager
5 days ago
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Digital Marketing Product Manager
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Product Marketing Manager
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Washington, Washington, D.C., United States Sandata Technologies Full timeAbout Sandata TechnologiesSandata Technologies is a leading provider of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the United States. Our solution has been implemented by 15,000 Provider Agencies, 19 State Payers, and 50 MCO Payers to ensure their compliance with changes...
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