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Senior Growth Marketing Strategist

2 months ago

San Francisco, California, United States Kikoff Full time
About Kikoff

Kikoff is a consumer fintech startup that aims to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. Our mission is to educate folks about the importance of their credit scores and encourage them to unlock their financial access.

Job Description

We're looking for a Senior Growth Marketing Manager to accelerate our user acquisition efforts by hands-on scaling up our current channels, working with our in-house creative team to systematically improve our creative performance and identify and test a myriad of new channels that will help unlock higher volume within our CAC/ROAS goals.

Key Responsibilities
  • Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
  • Own campaigns hand-on-keyboard across multiple online and offline channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
  • Define, drive and measure KPIs for each campaign. Continually design and execute AB tests to make the most effective campaigns
  • Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
Requirements
  • 5+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job
  • Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others
  • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
  • Exhibits strong bias to action. Moves fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
  • Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
  • Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
  • Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
What We Offer
  • Competitive pay based on experience
  • Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee
  • Stock Options
  • Generous unlimited vacation policy to help you recharge

We're an equal opportunity employer and value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. If you're a data-driven problem solver with a growth mindset, willing to stretch your comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail, we'd love to hear from you.