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National Director of Marketing and Communications

1 month ago

Waukesha, Wisconsin, United States OpenSky Full time
Job Purpose

Under the direction of the Chief Operating Officer, the Director of Marketing and Communications for Open Sky Education is responsible for building our strategy and managing the implementation of all marketing, branding, and communications efforts across the organization. This role will be a direct manager and support for all student enrollment and retention functions as well as an indirect support for all staff recruitment and retention functions.

Key Responsibilities
  • Build, maintain, and manage a network of external vendors and agencies to support all communications, marketing, and branding needs of the organization.
  • Oversee and optimize a 6-figure budget to meet all branding, marketing, and communications goals.
  • Maintain and build on all branding materials to ensure alignment with our mission and taking into account the voice of customer for key stakeholders across all OSE brands.
  • Ensure consistent branding throughout all aspects of the organization (websites, all documents produced, facilities, signage, clothing, etc.) including developing policies and procedures for the use of all branding, marketing, and communications.
  • Develop the marketing strategies based on voice of customer for each key stakeholder.
  • Build, maintain, and manage a network of external vendors and agencies to support all communications, marketing, and branding needs of the organization.
  • Manage the development of all marketing materials including presentations, videos, websites, key messaging through prose and phrases, 1-pagers, etc.
  • Oversee implementation of all marketing strategies to assist our teams in reaching their annual goals in the following areas: staff recruitment and retention, student recruitment and retention, fundraising, parent communications, staff communications, advocacy, media relations, external relations.
  • Maintain and build on our enrollment process including our Parent Experience Journey, managing the weekly publications and communications of all enrollment metrics to key stakeholders, and collaborating with regional and school staff related to all aspects of the enrollment process.
  • Assist functional leaders to develop communications strategies based on voice of customer.
  • Lead in developing and implementing internal communications strategies at all levels to maintain strong staff, student, and parent engagement.
  • Oversee all aspects of public relations including providing training, developing and executing public relations protocols, and assisting the school, regional, and national teams in all areas of public relations including media relations and social media.
  • Collaborate with school and regional teams to oversee our social media strategy and implementation as well as provide support for interactions with social media posts.
  • Build systems, handbooks, training, and provide support for emergency and/or crisis communications.
Qualifications and Competencies
  • Mission and Culture Alignment
  • Educational Excellence
  • Forming Character
  • Resource Management
  • Collaborative Relationships
  • Serving Leader
  • General Skills, Education, and Experience

This is primarily an on-site role working mostly from our National Office located in Waukesha, WI. Some flexibility may be granted for remote work up to 1-2 days a week if/as approved by the COO. Also, some travel will be required on occasion to be on site in our schools, currently located in WI and AZ.