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Membership and Promotions Manager

2 months ago

Camden, New Jersey, United States Adventure Aquarium Full time
About Us:

At Adventure Aquarium, a proud member of the Herschend Family Entertainment family, we are dedicated to crafting unforgettable experiences that resonate with our guests. Our mission revolves around exceeding expectations, fostering emotional connections, and continuously striving for improvement. We prioritize stewardship, guest satisfaction, and the well-being of our team members. Our goal is to cultivate a workplace that values patience, kindness, humility, respect, unselfishness, forgiveness, truthfulness, and trust. Together, we aim to forge lasting emotional connections.

Your Responsibilities:
  • Support the development and execution of the Membership Marketing Strategy, focusing on growth, retention, cross-selling, product enhancement, and campaigns designed to attract new visitors.
  • Oversee the daily operations and internal communications related to the annual promotional strategy, ensuring alignment with the marketing objectives. This includes drafting and disseminating promotional and event summaries.
  • Conduct research on new offerings and evaluate their alignment with guest preferences.
  • Analyze data concerning various ticket types and their distribution, including discounts, membership fees, and promotional rates.
  • Recommend modifications to strategies and tactics as necessary to meet financial targets.
  • Identify and manage partnerships and promotions to enhance media outreach and frequency, supporting the annual media strategy.
  • Organize revenue-generating events for the Aquarium.
  • Serve as the primary contact for corporate sponsors, ensuring the fulfillment of contractual obligations and delivering value.
  • Maintain a comprehensive understanding of the departmental budget and resources allocated to marketing initiatives.
  • Prepare competitive analyses bi-annually, assessing product offerings, pricing strategies, new market entrants, and overall market conditions.
  • Assist in pre-event preparations and post-event evaluations of promotions and special events.
  • Collaborate with the marketing team to generate innovative marketing concepts (e.g., content, programs, etc.).
  • Contribute to the planning and execution of special events (e.g., Shark Summer, Mermaids, etc.).
  • Perform additional duties as assigned.
Your Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Minimum of 3 years of experience in a promotions or membership capacity; experience in attractions, museums, sports, music, or related sectors is highly preferred.
  • Familiarity with brand strategy, guest satisfaction, product management, and new product development; knowledge of ticketing strategies is preferred.
  • Practical experience in the planning, management, and execution of special events is preferred.
  • Self-motivated, results-driven, and a creative thinker.
  • Able to work independently while also collaborating effectively in a fast-paced environment.
  • Exhibits strong organizational skills and attention to detail.
  • Capable of managing multiple tasks while maintaining clear and proactive communication.
  • Takes ownership of responsibilities and ensures a seamless workflow.
  • Possesses strong communication skills, with the ability to build and maintain positive relationships with internal teams and external partners, handling situations with confidence and tact.
  • Ability to realize creative visions with a keen artistic sense and provide constructive feedback. Experience with graphic design tools (e.g., Canva, Photoshop, etc.) is preferred.
  • Ability to work effectively with diverse individuals, regardless of age, gender, race, ethnicity, religion, or job type.
  • Willingness to accommodate flexible work hours, including evenings and weekends.
Who You Are:

You are committed to excellence in every endeavor. You communicate effectively with colleagues at all levels and are enthusiastic about joining a collaborative team focused on achieving shared organizational goals.

What We Offer:
  • Salary Range: $42,000 - $45,500
  • Comprehensive benefits package through Cigna.
  • 401(k) and Profit-Sharing Plan after three months of service.
  • Immediate access to fully funded tuition and assistance programs through our GROW U initiative.
  • Two weeks of vacation, one week of personal time, one week of sick leave, and eight paid holidays, all based on a full calendar year.
  • Complimentary admission and 24 General Admission tickets annually for family and friends.
  • Free tickets to local attractions when available.
  • 30% discount at our retail and photo areas, as well as in-house dining options.
  • Opportunities for training and professional development.
Grow U Opportunities:

Earn a Bachelor's degree in Digital Marketing and Social Media, with Adventure Aquarium covering up to $5,250 in tuition annually. Alternatively, choose from over 200 certificate and degree programs available through our GROW U initiative.