Vice President of Marketing and Communications

6 hours ago

Boston, Massachusetts, United States Massachusetts Clean Energy Center Full time
Job Title: Vice President of Marketing and Communications

Massachusetts Clean Energy Center (MassCEC) is seeking a highly skilled and experienced Vice President of Marketing and Communications to join our team. As a key member of our leadership team, you will play a critical role in shaping our marketing and communications strategy to promote the clean energy industry in Massachusetts.

About the Role:
  • Develop and implement a comprehensive marketing and communications strategy to increase public awareness of clean energy adoption opportunities and Massachusetts' competitive advantages in the clean energy and climatetech spaces.
  • Collaborate with the CEO, Chief of Staff, and other senior team members to develop and deploy a full-scope marketing and communications strategy with measurable goals and proactive strategies to increase the presence of MassCEC's brand and programs.
  • Lead the Marketing and Communications Team and manage its annual budget.
  • Develop and deliver integrated internal communications and engagement campaigns to drive awareness and education of the organization's strategic priorities, programs, and initiatives.
  • Ensure MassCEC and state government are using the latest and most persuasive messaging around individual climate action.
  • Support Marketing staff in using cutting-edge digital marketing strategies to boost MassCEC's CEO and persuade key target audiences via social media and multi-channel advertising.
  • Implement strategies to raise awareness about MassCEC's programs and services to key audiences, including municipalities, climatetech and offshore wind industries, and traditional and industry press.
  • Develop a strategy for events that showcase MassCEC and oversee implementation of earned media events.
  • Ensure MassCEC social media integrates the latest social media best practices, including short-form video content that highlights MassCEC's programming and impact.
  • Oversee the hiring and management of relevant marketing and communications consultants.
  • Set up processes to ensure coordination between program staff, Executive Office of Energy and Environmental Affairs, and other state agencies, and communications team on all announcements and media inquiries.
Requirements:
  • Bachelor's degree in marketing, journalism, communications, or a related field.
  • At least 10-15 years of increasing responsibility in marketing and communications functions, preferably in clean energy, emerging technology, or professional service companies.
  • Superior writing and speaking skills, including preparing and delivering public presentations.
  • Keen attention to detail, ensuring high-quality final work product.
  • Strong understanding of project management, including the ability to identify and resolve issues, manage risk, develop detailed project plans and specifications, and run internal team meetings as well as external meetings.
  • Finger on the pulse of the latest polling, messaging, marketing strategies for decarbonization and climatetech.
  • Expertise in social media and creating impactful social media content.
  • Experience in developing video content.
  • Strong knowledge of principles and tools related to web design, video editing, and graphic design is a plus.
  • Experience managing vendors, including those for website development, PR, and creative.
  • Sophisticated communication instincts, including the ability to evaluate public relations issues holistically, considering all possible outcomes.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
About MassCEC:

MassCEC is committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry.

Qualified candidates are encouraged to submit a resume and cover letter through our Online Career Center.

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