Vice President of Marketing and Communications

4 days ago

Boston, Massachusetts, United States Massachusetts Clean Energy Center Full time
Job Overview

Massachusetts Clean Energy Center (MassCEC) is seeking a highly skilled and experienced Vice President of Marketing and Communications to play a key role in conveying the scope of MassCEC's work and Massachusetts' leadership in the clean energy, decarbonization, climatetech, and workforce spaces.

Key Responsibilities
  • Develop and implement a proactive marketing and communications strategy to increase public awareness of clean energy adoption opportunities, Massachusetts' competitive advantages relative to other states and regions for starting and scaling clean energy and climatetech companies, the role MassCEC plays in accelerating growth in the clean energy and climatetech cluster, and other key marketing messages relative to MassCEC's mission.
  • Manage the Marketing and Communications Team and its annual budget.
  • Collaborate with the CEO, Chief of Staff, other members of the senior team, and with input from the Marketing and Communications Team and in alignment with the communications plan at the Executive Office of Energy and Environmental Affairs to develop and deploy a full-scope marketing and communications strategy.
  • Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of the organization's strategic priorities, programs, and initiatives.
  • Ensure MassCEC and state government are using the latest and most persuasive messaging around individual climate action as the state seeks to encourage residents to adopt decarbonizing technologies, such as heat pumps, electric vehicles, and solar.
  • Support Marketing staff in using cutting-edge digital marketing strategies that boost MassCEC's CEO and persuade key target audiences via social media and multi-channel advertising.
  • Ensure alignment with state and national marketing efforts for decarbonization, including Mass Save and programs affiliated with the Inflation Reduction Act.
  • Implement strategies to raise awareness about MassCEC's programs and services to key audiences, including municipalities, climatetech and offshore wind industries, and traditional and industry press.
  • Develop a strategy for events that showcase MassCEC and oversee implementation of earned media events, ensuring that all staff members that have a role in event execution are aligned and that events run seamlessly.
  • Ensure MassCEC social media integrates latest social media best practices, including short-form video content that highlights MassCEC programming and impact.
  • Oversee the hiring and management of relevant marketing and communications consultants.
  • Set up processes to ensure coordination between program staff, Executive Office of Energy and Environmental Affairs, and communications team on all announcements and media inquiries.
  • Enhance relationships and maintain contact with media outlets, and state partners and agencies.
  • Work closely with the Healey-Driscoll Administration communications team to ensure alignment on communications approach, coordinating responses to media inquiries and public records requests, and earned media events.
  • Work with partners and allies in the state's clean energy cluster (advocacy groups, businesses, and other state agencies) to coordinate communications and marketing activities that support the clean energy industry in Massachusetts.
  • Recommend and review internal communications to ensure the flow of information sharing on big-picture external and internal issues and updates from the top down.
  • Oversee and ensure the review by the Marketing and Communications Team of presentation decks and program newsletters that are authored by program staff.
  • Regularly report to the Chief of Staff on progress toward goals.
  • Ensure the Chief of Staff and CEO is briefed on high-profile and sensitive media inquiries and issues.

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